About

To secure your brand-recognition in the marketplace, the following 10 Plus Brand teams of experienced specialists are your brand’s partner, advisor, brand coach, and content creator. We elevate your brand to inform, inspire, and empower your target audience with these resources:

• – “Army” – highly skilled writers with JD or MBA degrees. We ghost-write high authority, original content to establish thought leadership for our clients;
• – “Navy” – Our experienced video production crew consists of expertise in scriptwriting, directing, videography, photography, motion graphic design.
• – “Air Force” – Skilled website custom coders, designers, web developers; experts in SEO & social media marketing.

To make your brand sing with one unified voice, our CEO Joanne Tan acts as a “Commander in Chief”, leading the 10 Plus Troops to win your battles and maintain your leadership in the competitive market.

After our in-depth brand marketing analysis, we turn a website and/or a LinkedIn profile into a powerful brand, to establish your leading edge and stature above your competitors. We help you achieve your goals –  be it becoming an influencer and leader in your field, or generating leads, clients, sales, referrals, and loyal brand followers.

Joanne Z. Tan is a Leader and Influencer in Brand Strategy, Content Creation, Branding,  Brand Audit, and Brand Management.

Joanne Tan contributes these skills, experience, and talents to her expanding agency:

Executive coaching

• Brand Coach, Brand Strategist, Branding Expert, and Marketing Consultant for both corporate branding and personal branding.
• Mentor, coach, and consult CEOs and C-suite executives.
• Career Coach for in-house attorneys, Association of Corporate Counsel (in 83 countries, with 46,000 members).
•  Featured speaker at Private Directors Association’s national summit on personal branding for board members and executives.

Law degree & Liberal Arts Education

• Analytical & strategic skills
• Distilling vast amounts of information to its gist
• liberal arts bachelor’s degree in Political Science from Brandeis University.

Training in business

• Accounting, Marketing,
• Organizational Behavior, Insurance

Professional journalist, editor, and designer

• Investigative, listening, story-telling, and headlining skills
• architectural design & design thinking

Artist

• professional award winning photographer
• director, producer, scriptwriter for brand promotional videos
• painter, poet, writer

Board Member

Advisory Board Member for “Growing To Give”, a global non-profit organization in ag-tech & climate tech for food production using less water and resources.

“Nurturing brands is my passion. Seeing my clients achieve their success is the most fulfilling thing for me. I thrive on both strategic analysis and artistic creativity”, says Joanne Tan.

Described as “multi-disciplined, multi-skilled and talented”, Joanne loves working with clients to analyze their business models and marketing strategies, create  brand messaging, content strategy, and guide brand management in building and marketing business and personal brands. She developed a proprietary process for brand DNA decoding, which is used in both business branding and personal branding. As a personal branding expert and a career coach, she works 1:1 with leaders, board members, executives, business owners, and B2B professionals in personal branding and creating their LinkedIn profiles, bios, and resumes.

Joanne was a mentor to tech startups and advised on all aspects of business strategies. With more than a decade of experience working with CEOs and the C-suite, angel investors, and VCs, she became one of the few permanent female judges for startup pitching competitions in Silicon Valley.

In addition to hosting and producing “Interviews of Notables and Influencers” podcast series, and producing 10 Plus Brand Newsletters to which there are 17,000 subscribers and counting, Joanne holds many volunteering roles, such as:

– Corporate Sponsorship Committee Chair at the Private Directors Association, San Francisco Bay Area Chapter;

– Member of the East Bay Leadership Council (in Northern California);

– Advisory Board Member for a global nonprofit organization “Growing to Give” (with patented AgTech solutions, it helps climate vulnerable areas increase per capita food production and achieve food security).