EPISODE 15 BY Joanne Z. Tan, 10 Plus Brand 7 Feb, 2021

Top 3 2021 Super Bowl TV ads without celebrities for storytelling – 1st: Bass Pro Shops. 2nd: Dawn & Swiffer. 3rd: WeatherTech. Here’s why:

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Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards?

Hint: It is harder to be simple and focused. More celebrity, more drama, more plots, more actions… are NOT better but worse.

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© Joanne Tan, edited by Susan Olson, David Leskin, 2021, all rights reserved.

To read the transcript of this episode as a blog post (Click Here)