28 Jun, 2026

What is performance marketing, and is it still enough to grow a business in the AI age? Or does long-term success require a stronger branding strategy built on trust, differentiation, and customer experience?

In this episode, Joanne Z. Tan explores what is performance marketing and why it is no longer sufficient as the primary measure of marketing success. While performance marketing has traditionally measured ROI through clicks, likes, conversions, and other campaign metrics, these measurements become increasingly inadequate as Agentic AI transforms the customer buying journey.

Today’s most successful organizations understand that an effective digital marketing strategy extends beyond paid campaigns. Sustainable growth requires strategic brand building, strong brand positioning, lasting brand trust, and growing brand equity that influence both AI-powered recommendations and human purchasing decisions.

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In this episode, you’ll learn:

• What is performance marketing, and why it is no longer fitting into today’s AI-driven business landscape
• Why branding strategy is becoming more important as AI increasingly influences customer decisions
• How brand building creates lasting customer loyalty beyond paid advertising
• Why brand trust is becoming one of the most valuable competitive advantages in the AI age
• The relationship between brand equity, customer experience, and long-term business value
• How effective brand positioning helps organizations stand out in increasingly competitive markets
• How to integrate performance marketing and brand-building KPIs into a comprehensive digital marketing strategy
• Why businesses that balance short-term performance with long-term branding consistently outperform those focused only on immediate ROI

Today’s AI-powered marketplace rewards organizations that create lasting trust—more than clicks and likes. Companies that thrive will combine data-driven marketing with authentic human connection, building brands that customers remember, recommend, and return to.

Read the full article:
https://10plusbrand.com/2026/06/28/performance-marketing-and-brand-building-in-ai-age-joanne-z-tan/

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For more insights on AI Experience Design (AIXD™), branding, executive influence, thought leadership, digital marketing, and business growth.

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About the Author

Joanne Z. Tan is a globally recognized brand strategist, thought leadership coach, branding expert, and Founder & CEO of 10 Plus Brand, Inc. She helps founders, CEOs, executives, entrepreneurs, and organizations build influential brands through strategic brand positioning, authentic storytelling, AI Experience Design (AIXD™), and long-term brand building. Her work bridges digital marketing strategy, branding strategy, executive visibility, customer experience, and AI to help organizations earn lasting brand trust and brand equity.

Copyright © 2026 Joanne Z. Tan, 10 Plus Brand, Inc. All rights reserved.

To read the transcript of this episode as a blog post : Transcript