In this podcast episode, Joanne Z. Tan, global brand strategist and founder of 10 Plus Brand, Inc. and AIXD.world, explores how brands can improve their chances of getting AI recommended by strengthening brand awareness, credibility, differentiation, and AI search visibility.
According to a 2026 Adobe report, AI-referred traffic to U.S. retail websites grew 393% year over year in the first quarter of 2026. In March 2026, AI-referred visitors converted 42% better than visitors from non-AI sources.
These findings highlight the growing importance of AI referral and AI recommendation in consumer discovery and purchasing decisions.
AI search is changing how consumers discover, evaluate, and choose brands. Instead of browsing multiple websites, consumers can ask AI platforms to compare products, identify service providers, and recommend solutions tailored to their needs.
But being visible in AI search is not the same as being recommended by AI.
For brands, the challenge is no longer simply to appear in search results. It is also to demonstrate enough relevance, differentiation, and credibility to earn consideration in AI-generated recommendations.
In this episode, discover:
A distinctive brand identity, authentic values, credible expertise, and high-quality thought leadership content help consumers and AI systems understand what makes a brand relevant and different.
Joanne explains how brands can strengthen their competitive positioning through three essential brand-building practices: owning their brand identity, creating high-quality content, and engaging their audiences through social media and community building.
She also examines practical strategies for improving AI visibility, including accessible websites, structured content, monitoring AI-generated responses, and measuring AI recommendation frequency.
Getting AI recommended is not guaranteed. AI-generated recommendations depend on consumer questions, available information, and how each AI platform evaluates relevance. Nevertheless, brands that clearly communicate their unique value and build credibility are better positioned to compete for consideration.
The ultimate goal is not simply to be found by AI, but to give both AI platforms and human consumers compelling reasons to choose your brand.
The brands that stand out will not simply be the ones that are found. They will be the ones that are remembered, trusted, and recommended.
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Joanne Z. Tan is a global brand strategist, thought leadership coach, and founder of 10 Plus Brand, Inc. and its subsidiary AIXD.world. She advises leaders, founders, executives, board members, and organizations on building influential, differentiated brands that drive visibility, credibility, and revenue growth.
Her work integrates strategic positioning, AI Native Brand Architecture™, and executive thought leadership to help leaders and the organizations they lead become recognized authorities in their industries.
AIXD (AI Experience Design) is a global platform and community focused on advancing human-centered artificial intelligence. Through thought leadership, collaboration, and strategic dialogue, AIXD aims to shape the future of AI with impact, innovation, humanity, and integrity.
© Joanne Z. Tan, 2026. All rights reserved.
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