Brand Building and Marketing: Four FAQs and Answers 15 May, 2022


Build brand assets by amplifying brand essence & unique value propositions to stand out from the crowd.

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1st Q: “When is the best time to build a brand?”

As the saying goes: “The best time to plant a tree was 20 years ago. The next best time to plant a tree is today.”

The best time to start building a brand is before starting a business. But since most of us are not among the few truly great visionary leaders, it is never too late to build a brand now, or to refresh your brand or brand assets. 

2nd Q: “What is the ROI for investing in brand building and brand marketing?”

3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand marketing?”

I hear this over and over again from highly seasoned professionals and experienced B2B business owners. Did they miss something? — Yes, they missed what was beneath the tip of the iceberg! …

4th Q: “What is the difference between marketing and brand-marketing?”

To find out the full answers, listen to this 7 minute podcast – you won’t walk away empty handed after 7 minutes of listening to the answers by Joanne Z. Tan, a global brand builder and marketer.


With brand building & brand marketing strategies, companies can increase profits, create brand equity that multiplies EBITDA, says Joanne Z. Tan, 10 Plus Brand.

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