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As the saying goes: “The best time to plant a tree was 20 years ago. The next best time to plant a tree is today.”
The best time to start building a brand is before starting a business. But since most of us are not among the few truly great visionary leaders, it is never too late to build a brand now, or to refresh your brand or brand assets.
I hear this over and over again from highly seasoned professionals and experienced B2B business owners. Did they miss something? — Yes, they missed what was beneath the tip of the iceberg! …
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