About

To secure your brand-recognition in the marketplace, the following 10 Plus Brand teams of experienced specialists are your brand’s trusted partners, advisors, and content creators. We elevate your brand to inform, inspire, and empower your target audience with these resources:

• – “Army” – highly skilled writers with JD or MBA degrees. We ghost-write high authority, original content to establish thought leadership for our clients;
• – “Navy” – Our experienced video production crew consists of expertise in scriptwriting, directing, videography, photography, motion graphic design.
• – “Air Force” – Skilled website custom coders, designers, web developers; experts in SEO & social media marketing.

To make your brand sing with one unified voice, our CEO Joanne Tan acts as a “Commander in Chief”, leading the 10 Plus Troops to win your battles and maintain your leadership in the competitive market.

After our in-depth brand marketing analysis, we turn a website and/or a LinkedIn profile into a powerful brand, to establish your leading edge and stature above your competitors. We help you achieve your goals –  be it becoming an influencer and leader in your field, or generating leads, clients, sales, referrals, and loyal brand followers.

Joanne Z. Tan is a Leader and Influencer in Brand Strategy, Content Creation, Branding, Reputation Management, and Brand Audit.

Joanne Tan contributes these skills, experience, and talents to her expanding agency:

Law degree

• Analytical & strategic skills
• Distilling vast amounts of information to its gist

Training in business

• Accounting, Marketing,
• Organizational Behavior, Insurance

Executive coaching

• Brand Coach, Brand Strategist, Branding Expert, and Marketing Consultant for both corporate branding and personal branding.
• Mentor, coach, and consult CEOs and C-suite executives.
• Career Coach for in-house attorneys, Association of Corporate Counsel (in 83 countries, with 46,000 members).

Professional journalist, editor, and designer

• Investigative, listening, story-telling, and headlining skills
• architectural design & design thinking

Artist

• professional award winning photographer
• director, producer, scriptwriter for brand promotional videos
• painter, poet, writer

Education

Law degree; liberal arts bachelor’s degree from Brandeis University.

Multi-disciplined, multi-skilled and talented. “Nurturing brands is my passion. I thrive on both strategic analysis and artistic creativity.”

Among other work Joanne is passionate about, she loves working with clients, to analyze their business models and marketing strategies, create  brand messaging, content strategy, and guide brand management in building and marketing business and personal brands. She developed a proprietary process for brand DNA decoding, which is used in both business branding and personal branding. She enjoys working with leaders 1:1, to create board bios, LinkedIn profiles, resumes for board members, executives, business owners, and professionals, with more than a decade of experience working with CEOs and the C-suite, angel investors and VCs.

Joanne was a mentor to tech startups and advised on all aspects of business strategies, She was one of the few permanent female judges for startup pitching competitions in Silicon Valley.  One of the many volunteering roles Joanne holds is the Corporate Sponsorship Committee Chair at the Private Directors Association, San Francisco Bay Area Chapter.