Portfolio 2017-12-13T00:20:38+00:00

Brand Messaging

Sample: Gary Potts, Founder & Principal Consultant, ProMentor CFO, LLC

As Founder of ProMentor CFO, my passion is to ​help good leaders build great companies. We assist business owners, ​CEOs, and investors in small-to-mid sized companies break through ​to the next level. ​ There are three types of CFOs. The first focuses on accounting and tax, typically a CPA. The second is a “Wall Street” CFO who raises money and specializes in IPO or M&A.

ProMentor CFO belongs to the third category, the Operational or Strategic CFO — internally focused on building value as an inside powerhouse. As a battle-tested CFO for over 25 years, a CFO consultant for over 7 years, and CEO for a $30 million company for 6 years, I can move the needle. I’m also a sounding board for CEOs and a mentor for junior financial staff to prepare them for bigger responsibilities.

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Sample: Brauer Insurance

(Steve:) Brauer Insurance is the recognized expert in group health insurance for small businesses with 1-100 employees. We are an independent benefits broker, we ONLY do group health insurance.

(Bonnie:) If you have a heart condition, do you go to a general practitioner, or to a cardiologist? What if I tell you that they cost you the same?

(Steve:) Health insurance is always changing, super-confusing, and it’s a niche field demanding focused expertise. No broker can be an expert at everything. There are just not enough hours in a day. We choose to focus ONLY on group health insurance, and we are pretty good at it. (Bonnie:) We provide the best, personalized service for health insurance, dental, vision, disability, group life insurance. My dad taught at college level about Obama Care, and was on local TV Channel 5 as their invited expert.

(Steve:) As the owners, we have vested interest in serving you with the highest level of integrity and value adds. We are also the outsourced HR Dept for companies with over 20 employees.

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Sample: Rolf Neuweiler, Founder & Principal of a2z CFO

My name is Rolf Neuweiler, consulting CFO, both the right and left hands to businesses. As your “right Hand”, I am your navigator, keeping a company on course, charting its future, with financial strategies and information. As your “left Hand” I keep businesses in good health like a “family doctor”, serving as a liaison to professional advisors, management and employees. In crises, I come to your rescue as a financial “Fireman”. In turbulent waters, I give leadership a sense of peace and control, and the feeling that their financial house is in order. I improve and manage financial and administrative areas, so the owners are free to focus on leading their businesses. They also get more free time.

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Sample: BH Tech Connection

Is IT about people, or about computers? We at BH Tech Connection focus only on small businesses with fewer than 10 employees. We care about you. We care about your success. We take care of your computers.  We are known for speedy, personalized, and long term IT support.

(Customized & speedy services) We don’t put you into a ticketing queue that assigns a different IT person each time, which is inefficient and makes you feel ignored and frustrated. We match you with an IT consultant as one point of contact. We customize service to each client’s needs. For example, a three-person law firm’s computer infrastructure was too slow. They were told by a larger IT company to spend $10,000 on a new server. We recommended cloud solutions that sped up their network and saved them at least $7,000.

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Sample: Bay Area Traffic Solutions (B.A.T.S.)

BATS: Bay Area Traffic Solutions. Backbone. Accountable. Trustworthy. Safety.

“BATS leads the traffic control industry. With both professionally trained employees and advanced technology, we have contractors’ backs. We are the backbone of their security.”

“BATS is known for being accountable and reliable, 24/7, always there when needed.”

“BATS has earned the trust of contractors, clients, and employees, with superior service and professionalism.”

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Sample: Pacific Diversified Commercial Insurance

My name is Rick Callaway. My passion is to protect businesses, by insuring employers, employees, and business properties. for 30 years, with a team of 60 professionals, we insure restaurants, hotels, night-clubs, and commercial real estate such as office buildings and multi-family dwellings. I safeguard my clients with better coverage at lower costs. If your passion is running and growing your business, and you are looking for a trusted and experience insurance expert, then let’s talk. We are also your advisor and hands-on caretaker for all insurance needs. Call us “The Extra milers.”

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Business Identity


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Award Winning

Winners of Professional Photographers Competition

Kaiser Permanente recently purchased Joanne Tan‘s landscape photos of Lafayette Reservoir