culture

Oct21, 2018

“In Machines We Trust”? – Verifying Authenticity by AI, Blockchain, and Digital Trust (pt 1)

By Joanne Z. Tan | Oct 21, 2018 | Video, | 0 Comments

To stay in the loop about digital trust and other topics, subscribe to our Newsletter Can software be developed for verifying authenticity using bloc...

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Oct15, 2018

Is Your Video Hurting or Promoting your Brand?

By Joanne Z. Tan | Oct 15, 2018 | Video, Marketing, | 0 Comments

To stay in the loop on leveraging a promotional brand and more topics, subscribe to our Newsletter A high quality brand promotional brand video must ...

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Aug5, 2018

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5, 2018 | Marketing, Digital marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

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Jun10, 2018

Anthony Bourdain, Brand Loyalty, Viewer Experience

By Joanne Z. Tan | Jun 10, 2018 | Branding, Video, Marketing, | 0 Comments

To stay in the loop on topics like brand loyalty, subscribe to our Newsletter When a TV personality is a brand's persona, like Anthony Bourdain, loya...

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Feb23, 2018

Brand Messaging, Website, Revenue

By Joanne Z. Tan | Feb 23, 2018 | Branding, Video, Website, SEO, | 0 Comments

To stay in the loop, subscribe to our Newsletter A branded website reflects a company's culture. Brand messaging inspires employees, management and c...

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Jul23, 2017

Brand DNA Messaging with Words & Visuals – a Multi-disciplinary Process

By Joanne Z. Tan | Jul 23, 2017 | Branding, | 0 Comments

To stay in the loop on brand building topics, subscribe to our Newsletter Honing brand DNA into narratives is the “science”, quality photos and v...

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May17, 2017

Know Thyself, and Know Those A Brand Serves

By Joanne Z. Tan | May 17, 2017 | Branding, | 0 Comments

To stay in the loop on topics like brand value, subscribe to our Newsletter Brand value is a metric for evaluating employees and management’s perfo...

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