From the time our proprietary Questionnaire is released to the mapping of DNA into one and half pages, the brand DNA decoding takes about two to three months on average, with an average of seven brainstorming sessions, each is 5 – 7 days apart. For legacy brands with years of history, it will most likely take more than seven brainstorming sessions. The more complex and multifaceted a brand is (business or personal), the longer it will take to collect all the relevant raw materials, then distill them into brand essence. Since brand DNA decoding is the foundation that holds everything on top (content, website, AI data, video, SEO, SOM, social media marketing, etc.), it is imperative to make the foundation solid, deep, and wide, therefore don’t rush the art.
