Turning a video into a brand's "classics", to anchor a brand's website and social media marketing will multiply the impact of verbal messaging. Videos are the preferred media format for Gen-Z and Millennials, and increasingly getting popular among seasoned professionals of all ages. It is important to make videos short, powerful and effective for the right target audience based on strategically designed verbal content.
Meaning + Emotions = Storytelling. To live is to be part of a story. To live a story, a vision, a dream, marks the difference between “living” and “existing.” For a business, it is the story that’s the difference between “selling products” and “influencing with a brand”. For a customer, that’s difference between being “sold [...]
A Website is Where A Brand Succeeds Or Fails I love watching Sean White performing his amazing jumps, twists and turns at the halfpipe and winning his 3rd Winter Olympic Gold Medal. Imagine the halfpipe as a company's website. In the age of the internet, a company’s website is where its brand resides. A website [...]
“A brand is the heart, soul, mind and body of a business.” “It starts with the DNA blueprint of a brand’s core values and belief. Brand-power does not exclusively belong to a power-brand like Apple. ALL businesses can hone their own unique, authentic and powerful brands. It takes vision, belief, and expertise from those who [...]
What comes to mind when a name such as “John F. Kennedy”, or “Apple” is mentioned? Certain qualities, unique characters, their visions, values, beliefs, their sound, look, … the entire package of inner substance and outer appeal imbued to a particular name, and a specific brand. The word “brand” has been used to mean [...]
