Top three Super Bowl TV Commercials in 2021

By |2021-02-08T00:54:43+00:00February 7th, 2021|Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video|

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards? Every year’s Super Bowl Ads fit the Pareto's 80/20 Law: 80% are trying too hard to be funny, over dramatic, missing the point, far fetched, too busy, having too much explosive actions [...]

The Seven Forces Behind the Capitol Insurrection and What to Do with the “Seven-headed Monster” (Part 2 of 2)

By |2021-01-31T23:31:39+00:00January 31st, 2021|Crisis management, Culture, Democracy, Politics, Politics & Government, Social Media, TV Personality, Uncategorized|

Parliamentary system and rank choice voting are more fair, inclusive and stable than 2-party primaries and general elections in US Democracy. Part One, I listed seven forces as the “problems” that caused the Capitol Insurrection. In Part Two I hope to provide a forum for sharing and exchanging YOUR thoughts and ideas, after I share [...]

What Caused the Insurrection – the Seven-Headed Monster (Part 1 – Problems)

By |2021-02-10T03:30:46+00:00January 17th, 2021|Crisis management, Culture, Democracy, Politics, Politics & Government, Social Media, TV Personality, Uncategorized|

The 7 forces behind seditionists' invasion of US Congress were years in the making (Pt 1). Pt 2 will discuss ideas & thoughts for solutions.

What Makes a Brand? What Is It For? – Beyond Nike’s Double Digits Profit Gain After Kaepernick Ad

By |2020-07-21T22:07:56+00:00January 12th, 2019|Brand, brand development, Brand Messaging, Brand strategies, Branding, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, TV Personality, user experience, Verbal content, Video|

Nike's ad sparked an intense controversy. A short summary of the controversy last fall: Nike featured Kaepernick in its 30th anniversary of  "Just Do It" campaign, and created a national debate, for or against Kaepernick’s decision to kneel during the National Anthem that he intended as protesting police brutality against blacks, while others interpreted his [...]

Anthony Bourdain, Brand Loyalty, Viewer Experience

By |2020-03-31T22:01:14+00:00June 10th, 2018|brand development, Brand Messaging, Brand Persona, Branding Videos, content creation, Culture, Experience, Loyalty, Marketing, TV Personality, Uncategorized, Video, VR|

When I heard the news about the suicide of famous TV personality Anthony Bourdain, whose “Parts Unknown” has zoomed in many parts of the World for us, what immediately came to my mind was his unique voice and smile, body language, the way he talked, the way he walked, his poetic narratives, political sarcasm, curiosity, [...]

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