What Makes a Brand? What Is It For? – Beyond Nike’s Double Digits Profit Gain After Kaepernick Ad

By |2020-07-21T22:07:56+00:00January 12th, 2019|Brand, brand development, Brand Messaging, Brand strategies, Branding, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, TV Personality, user experience, Verbal content, Video|

Nike's ad sparked an intense controversy. A short summary of the controversy last fall: Nike featured Kaepernick in its 30th anniversary of  "Just Do It" campaign, and created a national debate, for or against Kaepernick’s decision to kneel during the National Anthem that he intended as protesting police brutality against blacks, while others interpreted his [...]

Anthony Bourdain, Brand Loyalty, Viewer Experience

By |2020-03-31T22:01:14+00:00June 10th, 2018|brand development, Brand Messaging, Brand Persona, Branding Videos, content creation, Culture, Experience, Loyalty, Marketing, TV Personality, Uncategorized, Video, VR|

When I heard the news about the suicide of famous TV personality Anthony Bourdain, whose “Parts Unknown” has zoomed in many parts of the World for us, what immediately came to my mind was his unique voice and smile, body language, the way he talked, the way he walked, his poetic narratives, political sarcasm, curiosity, [...]

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