What’s in a Name? What’s in a Brand?

By |2018-06-14T04:42:52+00:00May 16th, 2017|Brand Messaging, Branding Videos, Photos & Graphics, Websites & B/Vlogs|

What comes to mind when a name such as “John F. Kennedy”, or “Apple” is mentioned? Certain qualities, unique characters, their visions, values, beliefs, their sound, look, … the entire package of inner substance and outer appeal imbued to a particular name, and a specific brand.   The word “brand” has been used to mean [...]