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Six Tips for Your LinkedIn Headshots

By |2020-03-31T21:47:35+00:00January 10th, 2020|Brand, Brand Persona, Brand strategies, Branding, Photos & Graphics, Social Media|

Six tips for your LinkedIn headshot include (1) Up close and personal (or not), (2) Younger is not better, (3) Eye contact (or not), (4) Smiling (or not), (5) It takes more than professional photography to have a BRAND image, and (6) Brand strategies and persona, enhanced with artistry. The signature brand image of a LinkedIn portrait is best accomplished by individualized application of these tips by a branding expert who is also a professional photographic artist.

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Video? Verbal? Or Both?

By |2020-03-31T21:53:04+00:00July 10th, 2019|Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs|

Turning a video into a brand's "classics", to anchor a brand's website and social media marketing will multiply the impact of verbal messaging. Videos are the preferred media format for Gen-Z and Millennials, and increasingly getting popular among seasoned professionals of all ages. It is important to make videos short, powerful and effective for the right target audience based on strategically designed verbal content.

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Power of Visuals

By |2020-03-31T21:53:51+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

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Storytelling and Branding

By |2020-03-31T21:57:04+00:00November 26th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, user experience, Verbal content, Video, Websites & B/Vlogs, write|

Meaning + Emotions = Storytelling. To live is to be part of a story. To live a story, a vision, a dream, marks the difference between “living” and “existing.” For a business, it is the story that’s the difference between “selling products” and “influencing with a brand”. For a customer, that’s difference between being “sold [...]

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Is your video hurting or promoting your brand?

By |2020-03-31T21:58:05+00:00October 15th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video|

The danger of casually made “selfie” videos Has this ever happened to you: On LinkedIn you stumbled upon a shaky “selfie” video of a talking face trying to impose his/her messages on you, and you just couldn’t wait to click away, as if shooing away a fly? My heart goes out to those who create [...]

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Customer experience: A brand needs a heart and a soul, to move hearts and souls

By |2020-03-31T21:58:32+00:00September 5th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Consumer experience, content creation, Corporation, customer experience, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, user experience, Verbal content|

Giving customers a brand-experience “Buy experience, not things” is characterized as the new consumer trait for millenials and an increasing amount of people from other generations. Marketing and more importantly, BRAND-marketing is now more about your company’s identity (reputation, quality, trustworthiness, why you exist and more) and this identity can be delivered by giving buyers [...]

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The art of questioning: how to engage an audience in creating and presenting content for digital marketing

By |2020-03-31T21:59:26+00:00August 19th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, content creation, Experience, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|

On digital marketing platforms such as websites and social media, content is mainly words and visuals like videos and photos. A video can be a potentially powerful tool for connecting to a target audience and multiply SEO rankings as much as 53 times, but if it is not done right, it can demote instead of [...]

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The Golden Age for Deep Branding and Impactful Digital Marketing

By |2020-03-31T22:00:07+00:00August 12th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|

Internet democratizes brand power This day in age, a solopreneur, a family owned business, a mid-sized company and a multinational corporation all have the same digital platforms available for spreading their words, thanks to the internet. Technology and social media enable us all with equal access for both publizing and accessing information. The internet has [...]

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Website, Brand, Revenue

By |2020-03-31T22:01:46+00:00February 23rd, 2018|brand development, Brand Messaging, Branding Videos, content creation, Culture, Loyalty, Photos & Graphics, ROI, SEO, Uncategorized, Verbal content, Video, Website, Websites & B/Vlogs|

A Website is Where A Brand Succeeds Or Fails I love watching Sean White performing his amazing jumps, twists and turns at the halfpipe and winning his 3rd Winter Olympic Gold Medal. Imagine the halfpipe as a company's website. In the age of the internet, a company’s website is where its brand resides. A website [...]

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Brand with Words & Visuals – a Multi-disciplinary Process

By |2020-03-31T22:02:46+00:00July 23rd, 2017|Brand Messaging, Branding Videos, Photos & Graphics, Websites & B/Vlogs|

“A brand is the heart, soul, mind and body of a business.”  “It starts with the DNA blueprint of a brand’s core values and belief. Brand-power does not exclusively belong to a power-brand like Apple. ALL businesses can hone their own unique, authentic and powerful brands.  It takes vision, belief, and expertise from those who [...]

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