user experience

0702, 2021

Top three Super Bowl TV Commercials in 2021

By Joanne Z. Tan | Feb 7th, 2021 | Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video, | 0 Comments

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the stor...

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1209, 2020

Talks on Digital Brand Development on LinkedIn and Websites

By Joanne Z. Tan | Sep 12th, 2020 | Brand, brand development, Brand Messaging, Brand strategies, Branding, content creation, LinkedIn, marketing strategies, Rebranding, SEO, Social Media, Story telling, user experience, Website, | 0 Comments

It was a strange and nerve-wracking experience to deliver a virtual talk to a global audience, live streamed: I couldn’t see or hear anyone, but I s...

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0511, 2019

Facebook’s Rebranding – What, Why, and Then What?

By Joanne Z. Tan | Nov 5th, 2019 | Brand, Brand Persona, Brand strategies, Branding, Corporation, Culture, marketing strategies, Rebranding, Social Media, user experience, | 0 Comments

A new logo to claim corporate parent's role I got a LinkedIn message from a Washington Post journalist:"Hi Joanne, I'm writing a story about Facebo...

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0411, 2019

What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By Joanne Z. Tan | Nov 4th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience, | 0 Comments

It is not an oxymoron: A brand can both stand for something and think out of the box at the same time. This combination actually creates a powerful ...

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1201, 2019

What Makes a Brand? What Is It For? – Beyond Nike’s Double Digits Profit Gain After Kaepernick Ad

By Joanne Z. Tan | Jan 12th, 2019 | Brand, brand development, Brand Messaging, Brand strategies, Branding, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, TV Personality, user experience, Verbal content, Video, | 0 Comments

Nike's ad sparked an intense controversy. A short summary of the controversy last fall: Nike featured Kaepernick in its 30th anniversary of  "Just...

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2611, 2018

Storytelling and Branding

By Joanne Z. Tan | Nov 26th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, user experience, Verbal content, Video, Websites & B/Vlogs, write, | 0 Comments

Meaning + Emotions = Storytelling. To live is to be part of a story. To live a story, a vision, a dream, marks the difference between “living” ...

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0509, 2018

Customer experience: A brand needs a heart and a soul, to move hearts and souls

By Joanne Z. Tan | Sep 5th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Consumer experience, content creation, Corporation, customer experience, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, user experience, Verbal content, | 0 Comments

Giving customers a brand-experience “Buy experience, not things” is characterized as the new consumer trait for millenials and an increasing am...

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