The art of questioning: how to engage an audience in creating and presenting content for digital marketing

By |2021-02-14T00:36:39+00:00August 19th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, content creation, Experience, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|

On digital marketing platforms such as websites and social media, content is mainly words and visuals like videos and photos. A video can be a potentially powerful tool for connecting to a target audience and multiply SEO rankings as much as 53 times, but if it is not done right, it can demote instead of [...]

What NASA Can Learn from Nike in Messaging a Corporate Vision

By |2021-02-14T00:50:17+00:00August 5th, 2018|Ads & TV Commercials, Brand, brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, content creation, Corporation, Culture, customer experience, Digital marketing, Loyalty, Marketing, marketing strategies|

An organization needs to motivate and inspire both internally their employees and management, and externally their customers, by messaging its core purpose with impact and speed. In this age of information overload - often of inferior quality, while our attention span is shortened from 12 seconds in 2000 to 8 seconds in 2017, to make [...]

Anthony Bourdain, Brand Loyalty, Viewer Experience

By |2020-03-31T22:01:14+00:00June 10th, 2018|brand development, Brand Messaging, Brand Persona, Branding Videos, content creation, Culture, Experience, Loyalty, Marketing, TV Personality, Uncategorized, Video, VR|

When I heard the news about the suicide of famous TV personality Anthony Bourdain, whose “Parts Unknown” has zoomed in many parts of the World for us, what immediately came to my mind was his unique voice and smile, body language, the way he talked, the way he walked, his poetic narratives, political sarcasm, curiosity, [...]

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