customer experience

1606, 2021

What the World’s Best Brands Have In Common?

By Joanne Z. Tan | Jun 16th, 2021 | Brand, Brand building, brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, Branding, Content marketing, customer experience, logo, Loyalty, marketing strategies, Uncategorized, | 0 Comments

Best brands like Anthony Bourdain's "Parts Unknown", Nike, Apple, Tesla are all vision-driven, said Joanne Z. Tan, CEO of 10 Plus Brand Inc. Now, let...

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0702, 2021

Top three Super Bowl TV Commercials in 2021

By Joanne Z. Tan | Feb 7th, 2021 | Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video, | 0 Comments

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the stor...

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2410, 2020

How Much Work-from-Home is Too Much? – Brand, Culture, and Synergy

By Joanne Z. Tan | Oct 24th, 2020 | Brand experience, Culture, customer experience, Experience, Loyalty, Relationship, | 0 Comments

 A post-COVID mixed model of working from home and in office can foster corporate culture, synergy, and brand value, both internally and externally. ...

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0408, 2020

4 Ways for a Brand to Survive and Thrive During Covid-19

By Joanne Z. Tan | Aug 4th, 2020 | Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website, | 0 Comments

 COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA and vision by the founder and CEO. Covi...

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1007, 2019

Video? Verbal? Or Both?

By Joanne Z. Tan | Jul 10th, 2019 | Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs, | 0 Comments

Do you prefer reading an article, or watching its video version? How many people prefer watching a video to reading a blog post? I tested it o...

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2906, 2019

Power of Visuals

By Joanne Z. Tan | Jun 29th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website, | 0 Comments

https://youtu.be/VljG9MB_q3Q How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes t...

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2611, 2018

Storytelling and Branding

By Joanne Z. Tan | Nov 26th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, user experience, Verbal content, Video, Websites & B/Vlogs, write, | 0 Comments

Meaning + Emotions = Storytelling. To live is to be part of a story. To live a story, a vision, a dream, marks the difference between “living” ...

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0509, 2018

Customer experience: A brand needs a heart and a soul, to move hearts and souls

By Joanne Z. Tan | Sep 5th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Consumer experience, content creation, Corporation, customer experience, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, user experience, Verbal content, | 0 Comments

Giving customers a brand-experience “Buy experience, not things” is characterized as the new consumer trait for millenials and an increasing am...

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