Top three Super Bowl TV Commercials in 2021

By |2021-02-08T00:54:43+00:00February 7th, 2021|Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video|

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards? Every year’s Super Bowl Ads fit the Pareto's 80/20 Law: 80% are trying too hard to be funny, over dramatic, missing the point, far fetched, too busy, having too much explosive actions [...]

How Much Work-from-Home is Too Much? – Brand, Culture, and Synergy

By |2021-02-10T03:35:28+00:00October 24th, 2020|Brand experience, Culture, customer experience, Experience, Loyalty, Relationship|

 A post-COVID mixed model of working from home and in office can foster corporate culture, synergy, and brand value, both internally and externally.

4 Ways for a Brand to Survive and Thrive During Covid-19

By |2021-02-10T03:43:17+00:00August 4th, 2020|Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website|

COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.

Video? Verbal? Or Both?

By |2021-02-13T21:51:27+00:00July 10th, 2019|Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs|

Turning a video into a brand's "classics", to anchor a brand's website and social media marketing will multiply the impact of verbal messaging. Videos are the preferred media format for Gen-Z and Millennials, and increasingly getting popular among seasoned professionals of all ages. It is important to make videos short, powerful and effective for the right target audience based on strategically designed verbal content.

Power of Visuals

By |2021-02-13T22:27:28+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

Storytelling and Branding

By |2021-02-13T23:10:59+00:00November 26th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, user experience, Verbal content, Video, Websites & B/Vlogs, write|

Meaning + Emotions = Storytelling. To live is to be part of a story. To live a story, a vision, a dream, marks the difference between “living” and “existing.” For a business, it is the story that’s the difference between “selling products” and “influencing with a brand”. For a customer, that’s difference between being “sold [...]

“In Machines We Trust”? – Verifying Authenticity by AI and Blockchain (Part 2 of 2)

By |2021-02-13T23:15:48+00:00October 27th, 2018|AI, Artificial intelligence, Big Data, Blockchain, bots, Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Deep Learning, Digital information, Experience, facts reporting, Fake news, Journalist, Loyalty, Machine learning, Marketing, marketing strategies, Media, News stories, Technology|

If you’d like to first read the preceding Part 1, here is the link: (https://10plusbrand.com/2018/10/21/in-machines-we-trust-verifying-authenticity-by-ai-and-blockchain-part-1-of-2/   Who has the final authority to declare truth or falsehood? Who is to judge if a piece of news is fake or real or in-between, for a specific purpose or use by particular humans? In the end, a human [...]

“In Machines We Trust”? – Verifying Authenticity by AI and Blockchain (Part 1 of 2)

By |2020-07-21T22:07:56+00:00October 21st, 2018|AI, Artificial intelligence, Big Data, Blockchain, bots, Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Deep Learning, Digital information, Experience, facts reporting, Fake news, Journalist, Loyalty, Machine learning, Media, News stories, Technology, user experience, Video, write|

“Information Authenticating Tech” is most desired today A prestigious club in Silicon Valley (Churchill Club) has annual predictions of the top 10 trends in technology.  In May 2018, the winner by popular vote of several hundred in the attending audience was the prediction of a new class of software that guarantees authenticity for news, authorship, [...]

Customer experience: A brand needs a heart and a soul, to move hearts and souls

By |2021-02-14T00:31:53+00:00September 5th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Consumer experience, content creation, Corporation, customer experience, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, user experience, Verbal content|

Giving customers a brand-experience “Buy experience, not things” is characterized as the new consumer trait for millenials and an increasing amount of people from other generations. Marketing and more importantly, BRAND-marketing is now more about your company’s identity (reputation, quality, trustworthiness, why you exist and more) and this identity can be delivered by giving buyers [...]

What NASA Can Learn from Nike in Messaging a Corporate Vision

By |2021-02-14T00:50:17+00:00August 5th, 2018|Ads & TV Commercials, Brand, brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, content creation, Corporation, Culture, customer experience, Digital marketing, Loyalty, Marketing, marketing strategies|

An organization needs to motivate and inspire both internally their employees and management, and externally their customers, by messaging its core purpose with impact and speed. In this age of information overload - often of inferior quality, while our attention span is shortened from 12 seconds in 2000 to 8 seconds in 2017, to make [...]

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