customer experience

1606, 2021

Tesla, Apple, Nike, Anthony Bourdain, best brands have visions, a blog by Joanne Z. Tan, branding expert, 10 Plus Brand, Inc. (Photo: A Tesla orbiting Earth.)

What the World’s Best Brands Have In Common?

By Joanne Z. Tan | Jun 16th, 2021 | Brand, Brand building, brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, Branding, Content marketing, customer experience, logo, Loyalty, marketing strategies, Uncategorized, | 0 Comments

Best brands like Anthony Bourdain's "Parts Unknown", Nike, Apple, Tesla are all vision-driven, said Joanne Z. Tan, CEO of 10 Plus Brand Inc. Now, let...

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0702, 2021

A multigenerational family happily watching the super bowl on their couch, to illustrate the top 3 Super Bowl commercials, written by Joanne Tan, 10PlusBrand.com

Top three Super Bowl TV Commercials in 2021

By Joanne Z. Tan | Feb 7th, 2021 | Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video, | 0 Comments

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the stor...

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2410, 2020

10 Plus Brand's CEO and brand strategist Joanne Tan and her assistant David both wear mask while working together from home office, to show that people need people to motivate each other and work together as a team or in a community, the experience of synergy and support cannot be replaced with virtual Zoom meetings. www.10PlusBrand.com

How Much Work-from-Home is Too Much? – Brand, Culture, and Synergy

By Joanne Z. Tan | Oct 24th, 2020 | Brand experience, Culture, customer experience, Experience, Loyalty, Relationship, | 0 Comments

 A post-COVID mixed model of working from home and in office can foster corporate culture, synergy, and brand value, both internally and externally. ...

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0408, 2020

graph of economy, a masked face, showing Covid-19's impact on businesses for an article

4 Ways for a Brand to Survive and Thrive During Covid-19

By Joanne Z. Tan | Aug 4th, 2020 | Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website, | 0 Comments

 COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA and vision by the founder and CEO. Covi...

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1007, 2019

Video watchers double verbal readers even among business owners, corporate executives, company management and leadership teams and professional firms.Please call: 1-888-288-4533, or Email: Joanne@10PlusBrand.com Please visit our website: www.10PlusBrand.com and follow me on Twitter: @1page3minute for “talking head” videos, and other types of affordable videos such as training, educational, illustrative, conference, product, sales, internal communication and project specific marketing videos, all based on brand content and branding expertise.

Video? Verbal? Or Both?

By Joanne Z. Tan | Jul 10th, 2019 | Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs, | 0 Comments

Do you prefer reading an article, or watching its video version? How many people prefer watching a video to reading a blog post? I tested it o...

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2906, 2019

Visuals such as photos and video footage have tremendous impact that can preempt verbal narratives to human brains. However, producing and directing each brand-promotional video is at the end of the thorough process of mapping out each brand’s DNA™.Please call: 1-888-288-4533, or Email: Joanne@10PlusBrand.com Please visit our website: www.10PlusBrand.com and follow me on Twitter: @1page3minute.

Power of Visuals

By Joanne Z. Tan | Jun 29th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website, | 0 Comments

https://youtu.be/VljG9MB_q3Q How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes t...

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2611, 2018

We at 10+ Visual Branding are the co-creator of your outstanding brand story. Together we make it “Stand for Something”, with integrated verbal, visual and film stories. Please call us at (925) 878-1992, or email us at info@10PlusBrand.com Written by Joanne Tan.Visual storytelling distinguishes a power brand and an influencer. It requires multidisciplinary skills and profound understanding of business and humanity.

Storytelling and Branding

By Joanne Z. Tan | Nov 26th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, user experience, Verbal content, Video, Websites & B/Vlogs, write, | 0 Comments

Meaning + Emotions = Storytelling. To live is to be part of a story. To live a story, a vision, a dream, marks the difference between “living” ...

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2710, 2018

technology must serve humanity, not humanity being enslaved to technology. More information and more technology do not necessarily create more trust.For a brand, trust is kept by the constant efforts in upholding its standard and principles, in unwavering alignment to its vision and values, and in implementing all the details forming its name.

“In Machines We Trust”? – Verifying Authenticity by AI and Blockchain (Part 2 of 2)

By Joanne Z. Tan | Oct 27th, 2018 | AI, Artificial intelligence, Big Data, Blockchain, bots, Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Deep Learning, Digital information, Experience, facts reporting, Fake news, Journalist, Loyalty, Machine learning, Marketing, marketing strategies, Media, News stories, Technology, | 0 Comments

If you’d like to first read the preceding Part 1, here is the link: (https://10plusbrand.com/2018/10/21/in-machines-we-trust-verifying-authenticity-...

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2110, 2018

Can technology and innovation, blockchain, AI, big data, software authenticate digital information, authors, source, and tell if humans write the codes, news, algorithms, or machines produced fake news, made up videos and false data? Can machines verify and certify between truth and falsehood?

“In Machines We Trust”? – Verifying Authenticity by AI and Blockchain (Part 1 of 2)

By Joanne Z. Tan | Oct 21st, 2018 | AI, Artificial intelligence, Big Data, Blockchain, bots, Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Deep Learning, Digital information, Experience, facts reporting, Fake news, Journalist, Loyalty, Machine learning, Media, News stories, Technology, user experience, Video, write, | 0 Comments

“Information Authenticating Tech” is most desired today A prestigious club in Silicon Valley (Churchill Club) has annual predictions of the top...

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0509, 2018

Nike, Colin Kaepernick, millennial, brand, experience, branding, marketing, strategy, user, consumer, buyer, higher purpose, aspiration, inspiration, empower, controversy, heart, soul, message, sales, www.10plusBrand.com, Joanne Tan

Customer experience: A brand needs a heart and a soul, to move hearts and souls

By Joanne Z. Tan | Sep 5th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Consumer experience, content creation, Corporation, customer experience, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, user experience, Verbal content, | 0 Comments

Giving customers a brand-experience “Buy experience, not things” is characterized as the new consumer trait for millenials and an increasing am...

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