Consumer experience

1003, 2021

Steven Hoffman on how to be successful as an entrepreneur with a tech startup_interviewed by Joanne Tan, 10 Plus Brand, Inc.

Interview of the Notables and Influencers – Steve Hoffman, By Joanne Tan, CEO & Brand Strategist, 10 Plus Brand, Inc.

By Joanne Z. Tan | Mar 10th, 2021 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Consumer experience, content creation, Content marketing, Culture, Digital marketing, Influencer marketing, Interview, Marketing, marketing strategies, Story telling, Technology, Trust building, Uncategorized, user experience, Website, | 0 Comments

This is a little long, but it’s extremely valuable to startup entrepreneurs AND any business leaders, who want to be in the know for cutting edge in...

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0702, 2021

A multigenerational family happily watching the super bowl on their couch, to illustrate the top 3 Super Bowl commercials, written by Joanne Tan, 10PlusBrand.com

Top three Super Bowl TV Commercials in 2021

By Joanne Z. Tan | Feb 7th, 2021 | Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video, | 0 Comments

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the stor...

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1003, 2019

Branding, brand marketing and communication consulting, digitally or in print, is what we do at 10 Plus Brand. We first craft a brand at its DNA™level, create verbal and visual brand-messages, and tell your stories, so that your brand will inspire and empower your employees and your followers. We make you the hero of your own journey so those you serve will be the heroes of their journey. We rise by lifting others. If you need to get your messages across to your target audience with power and focus, call for an initial consultation: 1-888-232-2288, or email: info@10PlusBrand.com, or visit our website: https://10plusbrand.com/.

Survival of the Fittest Brand

By Joanne Z. Tan | Mar 10th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Consumer experience, content creation, Corporation, marketing strategies, ROI, Technology, Website, | 0 Comments

The following is based on a true story. Pseudonyms are used for protecting our client’s identity. 2017: Rebranding an old brand About two year...

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1201, 2019

Branding and brand marketing, digitally and with social media or in print, is all we do at 10 PLus Brand, we craft your brand at its DNA™level, create your unique brand-messaging, and tell your stories, so your brand will inspire and empower your employees and your followers. Call for an initial consultation for improving your website or your LinkedIn profile, or refresh other aspects of your brand: 1-888-232-2288, visit our website: https://10plusbrand.com/, or email: info@10PlusBrand.com Written by Joanne Tan, CEO, 10+ Visual Branding.

What Makes a Brand? What Is It For? – Beyond Nike’s Double Digits Profit Gain After Kaepernick Ad

By Joanne Z. Tan | Jan 12th, 2019 | Brand, brand development, Brand Messaging, Brand strategies, Branding, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, TV Personality, user experience, Verbal content, Video, | 0 Comments

Nike's ad sparked an intense controversy. A short summary of the controversy last fall: Nike featured Kaepernick in its 30th anniversary of  "Just...

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1510, 2018

https://10plusbrand.com/ A top quality video is based on a carefully and masterfully written script. Only an experienced director can get the best out of the narrator, in both speech and visuals.Only experienced editing teams can process all raw visual materials into a final piece of art.With solid training in law, business, journalism, and artistry, we can strategize, position, and market your brand both in substance and in style. Check out our portfolio of promotional videos we’ve done for clients of all backgrounds, professions and industries: https://10plusbrand.com/portfolio/videos/ Please email info@10PlusBrand.com, or call (925) 284-9083 for an initial consultations.

Is your video hurting or promoting your brand?

By Joanne Z. Tan | Oct 15th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, | 0 Comments

The danger of casually made “selfie” videos Has this ever happened to you: On LinkedIn you stumbled upon a shaky “selfie” video of a talkin...

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0509, 2018

Nike, Colin Kaepernick, millennial, brand, experience, branding, marketing, strategy, user, consumer, buyer, higher purpose, aspiration, inspiration, empower, controversy, heart, soul, message, sales, www.10plusBrand.com, Joanne Tan

Customer experience: A brand needs a heart and a soul, to move hearts and souls

By Joanne Z. Tan | Sep 5th, 2018 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Consumer experience, content creation, Corporation, customer experience, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, user experience, Verbal content, | 0 Comments

Giving customers a brand-experience “Buy experience, not things” is characterized as the new consumer trait for millenials and an increasing am...

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