Survival of the Fittest Brand

By |2019-03-10T23:47:39+00:00March 10th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Consumer experience, content creation, Corporation, marketing strategies, ROI, Technology, Website|

The following is based on a true story. Pseudonyms are used for protecting our client’s identity. 2017: Rebranding an old brand About two years ago in 2017 one of the principals of a family owned commercial insurance agency with more than 100 years of history came to me for the whole 9-yards of rebranding. We [...]

What Makes a Brand? What Is It For? – Beyond Nike’s Double Digits Profit Gain After Kaepernick Ad

By |2019-01-12T05:33:11+00:00January 12th, 2019|Brand, brand development, Brand Messaging, Brand strategies, Branding, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, TV Personality, user experience, Verbal content, Video|

Nike's ad sparked an intense controversy. A short summary of the controversy last fall: Nike featured Kaepernick in its 30th anniversary of  "Just Do It" campaign, and created a national debate, for or against Kaepernick’s decision to kneel during the National Anthem that he intended as protesting police brutality against blacks, while others interpreted his [...]

Storytelling and Branding

By |2018-11-28T18:01:02+00:00November 26th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, user experience, Verbal content, Video, Websites & B/Vlogs, write|

Meaning + Emotions = Storytelling. To live is to be part of a story. To live a story, a vision, a dream, marks the difference between “living” and “existing.” For a business, it is the story that’s the difference between “selling products” and “influencing with a brand”. For a customer, that’s difference between being “sold [...]

“In Machines We Trust”? – Verifying Authenticity by AI and Blockchain (Part 2 of 2)

By |2018-10-27T16:38:14+00:00October 27th, 2018|AI, Artificial intelligence, Big Data, Blockchain, bots, Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Deep Learning, Digital information, Experience, facts reporting, Fake news, Journalist, Loyalty, Machine learning, Marketing, marketing strategies, Media, News stories, Technology|

If you’d like to first read the preceding Part 1, here is the link: (https://10plusbrand.com/2018/10/21/in-machines-we-trust-verifying-authenticity-by-ai-and-blockchain-part-1-of-2/   Who has the final authority to declare truth or falsehood? Who is to judge if a piece of news is fake or real or in-between, for a specific purpose or use by particular humans? In the end, a human [...]

“In Machines We Trust”? – Verifying Authenticity by AI and Blockchain (Part 1 of 2)

By |2018-10-27T17:12:06+00:00October 21st, 2018|AI, Artificial intelligence, Big Data, Blockchain, bots, Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, customer experience, Deep Learning, Digital information, Experience, facts reporting, Fake news, Journalist, Loyalty, Machine learning, Media, News stories, Technology, user experience, Video, write|

“Information Authenticating Tech” is most desired today A prestigious club in Silicon Valley (Churchill Club) has annual predictions of the top 10 trends in technology.  In May 2018, the winner by popular vote of several hundred in the attending audience was the prediction of a new class of software that guarantees authenticity for news, authorship, [...]

Is your video hurting or promoting your brand?

By |2018-10-15T21:12:14+00:00October 15th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video|

The danger of casually made “selfie” videos Has this ever happened to you: On LinkedIn you stumbled upon a shaky “selfie” video of a talking face trying to impose his/her messages on you, and you just couldn’t wait to click away, as if shooing away a fly? My heart goes out to those who create [...]

Customer experience: A brand needs a heart and a soul, to move hearts and souls

By |2018-09-05T23:48:51+00:00September 5th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Consumer experience, content creation, Corporation, customer experience, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, user experience, Verbal content|

Giving customers a brand-experience “Buy experience, not things” is characterized as the new consumer trait for millenials and an increasing amount of people from other generations. Marketing and more importantly, BRAND-marketing is now more about your company’s identity (reputation, quality, trustworthiness, why you exist and more) and this identity can be delivered by giving buyers [...]

The art of questioning: how to engage an audience in creating and presenting content for digital marketing

By |2018-08-19T21:48:04+00:00August 19th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, content creation, Experience, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|

On digital marketing platforms such as websites and social media, content is mainly words and visuals like videos and photos. A video can be a potentially powerful tool for connecting to a target audience and multiply SEO rankings as much as 53 times, but if it is not done right, it can demote instead of [...]

Anthony Bourdain, Brand Loyalty, Viewer Experience

By |2018-06-10T21:31:45+00:00June 10th, 2018|brand development, Brand Messaging, Brand Persona, Branding Videos, content creation, Culture, Experience, Loyalty, Marketing, TV Personality, Uncategorized, Video, VR|

When I heard the news about the suicide of famous TV personality Anthony Bourdain, whose “Parts Unknown” has zoomed in many parts of the World for us, what immediately came to my mind was his unique voice and smile, body language, the way he talked, the way he walked, his poetic narratives, political sarcasm, curiosity, [...]