4 Ways for a Brand to Survive and Thrive During Covid-19

By |2020-08-04T23:35:48+00:00August 4th, 2020|Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website|

Crises like the Pandemic causes executives not only to both pivot strategies, products and business models due to changes in customers, products and services, but also rebrand or refresh brand messages firmly based on its brand's DNA, vision and unique value propositions.

The New “Tele-community” Reality for Business and Society (Part 3 of the “New Normal” Series)

By |2020-07-21T22:07:54+00:00April 1st, 2020|Crisis management, Culture, Experience, Media, Relationship, Social Media|

How to participate and contribute to healthy online community life during the Coronavirus crisis, as social distancing, shelter in place and quarantine make the public rely on tele-medicine, tele-schooling, tele-business-dealing, online meetings, online dating, etc. The internet is now holding up our community relationship, society, schools and economy in this new normal of doing everything from home: working, shopping, getting news, socializing and community support. We need to be mindful of the benefits, harms and limitations of tele-community and virtual life.

Working from Home – 7 Communication Tips That Will Save Your Relationships (Part 2 of the “New Normal” series)

By |2020-07-21T22:07:54+00:00March 28th, 2020|content creation, Crisis management, Experience, Loyalty, Relationship, Story telling|

Communication, or lack thereof, can make or break a relationship. As we are working from home with our loved ones 24/7 during Coronavirus Crisis, when we need each other the most, practice these 7 tips of communication with empathetic listening, sharing vulnerability, asking questions, respecting differences and solving healthy conflicts can save relationships with loved ones, to tough through the hard times.

Analysis of the Four Best Super Bowl Ads

By |2020-07-21T22:07:55+00:00February 4th, 2020|Ads & TV Commercials, AI, Brand strategies, content creation, Corporation, Culture, Experience, marketing strategies, Verbal content, Video|

Tell a brand's story and deliver brand messages to a target audience in less than one and half minute demands deep understanding of humanity's most important values and the mastery of verbal and visual art that moves hearts and inspires spirits. TV commercial ads at Super Bowl are rated for storytelling visual and verbal power among top brands, - the winner is Google. Under Armour comes second.

Facebook’s Rebranding – What, Why, and Then What?

By |2020-07-21T22:07:55+00:00November 5th, 2019|Brand, Brand Persona, Brand strategies, Branding, Corporation, Culture, marketing strategies, Rebranding, Social Media, user experience|

Rebranding a corporate logo will not enhance a brand's reputation and stature or inspire trust without completely rebranding FACEBOOK’s troublesome brand essence, core values and DNA to show what FACEBOOK stands for.

What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By |2020-07-21T22:07:55+00:00November 4th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience|

We give CEOs and founders clarity, vision, greater influence and larger bottomline with our process of branding, rebranding, brand-refreshing. More than higher profits, you brand creates success, culture and legacy. It is the North Star for motivating employees and inspiring customers-turned-into-followers.

Video? Verbal? Or Both?

By |2020-07-21T22:07:55+00:00July 10th, 2019|Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs|

Turning a video into a brand's "classics", to anchor a brand's website and social media marketing will multiply the impact of verbal messaging. Videos are the preferred media format for Gen-Z and Millennials, and increasingly getting popular among seasoned professionals of all ages. It is important to make videos short, powerful and effective for the right target audience based on strategically designed verbal content.

Power of Visuals

By |2020-07-21T22:07:55+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

Survival of the Fittest Brand

By |2020-07-21T22:07:56+00:00March 10th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Consumer experience, content creation, Corporation, marketing strategies, ROI, Technology, Website|

A brand lives and breathes. A brand’s survival depends on how it adapts to its natural environment. When the market environment changes, the brand, even though it has been around for more than 100 years, must rapidly adapt, or die. To thrive, rather than just survive, we need to regularly evaluate a brand and the marketing approach for the brand - in relationship to the competitive environment in which it exists and then come up with potent and fresh marketing tactics and brand narratives to promote each brand’s unique value propositions and persona.

What Makes a Brand? What Is It For? – Beyond Nike’s Double Digits Profit Gain After Kaepernick Ad

By |2020-07-21T22:07:56+00:00January 12th, 2019|Brand, brand development, Brand Messaging, Brand strategies, Branding, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, TV Personality, user experience, Verbal content, Video|

Nike's ad sparked an intense controversy. A short summary of the controversy last fall: Nike featured Kaepernick in its 30th anniversary of  "Just Do It" campaign, and created a national debate, for or against Kaepernick’s decision to kneel during the National Anthem that he intended as protesting police brutality against blacks, while others interpreted his [...]