How Much Work-from-Home is Too Much? – Brand, Culture, and Synergy

By |2020-10-25T18:14:38+00:00October 24th, 2020|Brand experience, Culture, customer experience, Experience, Loyalty, Relationship|

 A post-COVID mixed model of working from home and in office can foster corporate culture, synergy, and brand value, both internally and externally.

Talks on Digital Brand Development on LinkedIn and Websites

By |2020-10-09T23:59:39+00:00September 12th, 2020|Brand, brand development, Brand Messaging, Brand strategies, Branding, content creation, LinkedIn, marketing strategies, Rebranding, SEO, Social Media, Story telling, user experience, Website|

How to connect online with LinkedIn and websites to get more leads, customers, connections and opportunities - a talk by featured speaker Joanne Tan, CEO and Brand Strategist, 10 Plus Brand.

4 Ways for a Brand to Survive and Thrive During Covid-19

By |2020-10-10T23:26:37+00:00August 4th, 2020|Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website|

COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.

The New “Tele-community” Reality for Business and Society (Part 3 of the “New Normal” Series)

By |2020-07-21T22:07:54+00:00April 1st, 2020|Crisis management, Culture, Experience, Media, Relationship, Social Media|

How to participate and contribute to healthy online community life during the Coronavirus crisis, as social distancing, shelter in place and quarantine make the public rely on tele-medicine, tele-schooling, tele-business-dealing, online meetings, online dating, etc. The internet is now holding up our community relationship, society, schools and economy in this new normal of doing everything from home: working, shopping, getting news, socializing and community support. We need to be mindful of the benefits, harms and limitations of tele-community and virtual life.

Working from Home – 7 Communication Tips That Will Save Your Relationships (Part 2 of the “New Normal” series)

By |2020-07-21T22:07:54+00:00March 28th, 2020|content creation, Crisis management, Experience, Loyalty, Relationship, Story telling|

Communication, or lack thereof, can make or break a relationship. As we are working from home with our loved ones 24/7 during Coronavirus Crisis, when we need each other the most, practice these 7 tips of communication with empathetic listening, sharing vulnerability, asking questions, respecting differences and solving healthy conflicts can save relationships with loved ones, to tough through the hard times.

Analysis of the Four Best Super Bowl Ads

By |2020-07-21T22:07:55+00:00February 4th, 2020|Ads & TV Commercials, AI, Brand strategies, content creation, Corporation, Culture, Experience, marketing strategies, Verbal content, Video|

Tell a brand's story and deliver brand messages to a target audience in less than one and half minute demands deep understanding of humanity's most important values and the mastery of verbal and visual art that moves hearts and inspires spirits. TV commercial ads at Super Bowl are rated for storytelling visual and verbal power among top brands, - the winner is Google. Under Armour comes second.

Facebook’s Rebranding – What, Why, and Then What?

By |2020-07-21T22:07:55+00:00November 5th, 2019|Brand, Brand Persona, Brand strategies, Branding, Corporation, Culture, marketing strategies, Rebranding, Social Media, user experience|

Rebranding a corporate logo will not enhance a brand's reputation and stature or inspire trust without completely rebranding FACEBOOK’s troublesome brand essence, core values and DNA to show what FACEBOOK stands for.

What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By |2020-07-21T22:07:55+00:00November 4th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience|

We give CEOs and founders clarity, vision, greater influence and larger bottomline with our process of branding, rebranding, brand-refreshing. More than higher profits, you brand creates success, culture and legacy. It is the North Star for motivating employees and inspiring customers-turned-into-followers.

Video? Verbal? Or Both?

By |2020-07-21T22:07:55+00:00July 10th, 2019|Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs|

Turning a video into a brand's "classics", to anchor a brand's website and social media marketing will multiply the impact of verbal messaging. Videos are the preferred media format for Gen-Z and Millennials, and increasingly getting popular among seasoned professionals of all ages. It is important to make videos short, powerful and effective for the right target audience based on strategically designed verbal content.

Power of Visuals

By |2020-07-21T22:07:55+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

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