Interview of the Notables and Influencers – Julie Castro Abrams on Diversity and Women, by Joanne Tan, CEO and Brand Strategist, 10 Plus Brand, Inc.

By |2021-04-16T22:13:49+00:00April 15th, 2021|Brand, Brand building, Brand Persona, CEO, Culture, Interview, Leadership, Podcast|

US has a long way to go for achieving diverse and equitable representations by women of colors on corporate boards and with venture funding.

Leverage the Universe – the Ultimate Macro of Branding (Pt. 1 of 2)

By |2021-03-20T21:51:34+00:00March 20th, 2021|Brand, Brand building, brand development, Brand Persona, Branding, content creation, Culture, Personal branding, Rebranding, Vision|

Brand building leverages authenticity, core values, purpose and passion, given and propelled by the life giver and creator of the Universe.

10 Tips for a Loving Relationship for Couples & the Lonely Hearts

By |2021-02-14T01:15:36+00:00February 14th, 2021|Brand, brand development, Brand experience, Brand Messaging, Brand Persona, Branding, Branding Videos, Culture, Experience, Loyalty, Relationship, Story telling, Trust building, Verbal content|

Love is relationship building. Valentine gift from 10 Plus Brand - 10 Tips for building relationships for couples and the lonely hearts.

Top three Super Bowl TV Commercials in 2021

By |2021-02-08T00:54:43+00:00February 7th, 2021|Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video|

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards? Every year’s Super Bowl Ads fit the Pareto's 80/20 Law: 80% are trying too hard to be funny, over dramatic, missing the point, far fetched, too busy, having too much explosive actions [...]

The Seven Forces Behind the Capitol Insurrection and What to Do with the “Seven-headed Monster” (Part 2 of 2)

By |2021-01-31T23:31:39+00:00January 31st, 2021|Crisis management, Culture, Democracy, Politics, Politics & Government, Social Media, TV Personality, Uncategorized|

Parliamentary system and rank choice voting are more fair, inclusive and stable than 2-party primaries and general elections in US Democracy. Part One, I listed seven forces as the “problems” that caused the Capitol Insurrection. In Part Two I hope to provide a forum for sharing and exchanging YOUR thoughts and ideas, after I share [...]

What Caused the Insurrection – the Seven-Headed Monster (Part 1 – Problems)

By |2021-02-10T03:30:46+00:00January 17th, 2021|Crisis management, Culture, Democracy, Politics, Politics & Government, Social Media, TV Personality, Uncategorized|

The 7 forces behind seditionists' invasion of US Congress were years in the making (Pt 1). Pt 2 will discuss ideas & thoughts for solutions.

How to Talk Politics at Thanksgiving Without Hurting any Family Relationships

By |2020-11-16T01:36:37+00:00November 16th, 2020|Brand, Culture, Loyalty, News stories, Politics, Relationship|

5 approaches for talking politics & election at home without hurting family relationships during Thanksgiving & Christmas. #WeTheBetterAngels

How Much Work-from-Home is Too Much? – Brand, Culture, and Synergy

By |2021-02-10T03:35:28+00:00October 24th, 2020|Brand experience, Culture, customer experience, Experience, Loyalty, Relationship|

 A post-COVID mixed model of working from home and in office can foster corporate culture, synergy, and brand value, both internally and externally.

4 Ways for a Brand to Survive and Thrive During Covid-19

By |2021-02-10T03:43:17+00:00August 4th, 2020|Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website|

COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.

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