How Much Work-from-Home is Too Much? – Brand, Culture, and Synergy

By |2020-10-25T18:14:38+00:00October 24th, 2020|Brand experience, Culture, customer experience, Experience, Loyalty, Relationship|

 A post-COVID mixed model of working from home and in office can foster corporate culture, synergy, and brand value, both internally and externally.

4 Ways for a Brand to Survive and Thrive During Covid-19

By |2020-10-10T23:26:37+00:00August 4th, 2020|Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website|

COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.

Principles of a Unique Brand – America

By |2020-07-21T22:07:54+00:00July 3rd, 2020|Brand, brand development, Brand strategies, Branding, Culture, Loyalty|

American democracy's foundation is built on principles, belief and vision of the founding fathers. Principles are the cornerstones for sustaining structural health in building a brand, a business, and an individual life.

The New “Tele-community” Reality for Business and Society (Part 3 of the “New Normal” Series)

By |2020-07-21T22:07:54+00:00April 1st, 2020|Crisis management, Culture, Experience, Media, Relationship, Social Media|

How to participate and contribute to healthy online community life during the Coronavirus crisis, as social distancing, shelter in place and quarantine make the public rely on tele-medicine, tele-schooling, tele-business-dealing, online meetings, online dating, etc. The internet is now holding up our community relationship, society, schools and economy in this new normal of doing everything from home: working, shopping, getting news, socializing and community support. We need to be mindful of the benefits, harms and limitations of tele-community and virtual life.

Taking Care of Ourselves in the Coronavirus Pandemic (Part 1, “New Normal” Series)

By |2020-07-21T22:07:55+00:00March 23rd, 2020|Brand Messaging, Branding, Crisis management, Culture, Relationship|

In crisis when people are in fear, anxiety and even panic, your calmness will be comforting and uplifting to your loved ones, your family, friends and your community.  Your GENUINE optimism and hopefulness will have ripple effects to all. Be the safe harbor for all those around you in a stormy sea. Inner peace anchors you and gives you a sense of control. A sound mind is the foundation for productivity.

Analysis of the Four Best Super Bowl Ads

By |2020-07-21T22:07:55+00:00February 4th, 2020|Ads & TV Commercials, AI, Brand strategies, content creation, Corporation, Culture, Experience, marketing strategies, Verbal content, Video|

Tell a brand's story and deliver brand messages to a target audience in less than one and half minute demands deep understanding of humanity's most important values and the mastery of verbal and visual art that moves hearts and inspires spirits. TV commercial ads at Super Bowl are rated for storytelling visual and verbal power among top brands, - the winner is Google. Under Armour comes second.

Facebook’s Rebranding – What, Why, and Then What?

By |2020-07-21T22:07:55+00:00November 5th, 2019|Brand, Brand Persona, Brand strategies, Branding, Corporation, Culture, marketing strategies, Rebranding, Social Media, user experience|

Rebranding a corporate logo will not enhance a brand's reputation and stature or inspire trust without completely rebranding FACEBOOK’s troublesome brand essence, core values and DNA to show what FACEBOOK stands for.

What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By |2020-07-21T22:07:55+00:00November 4th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience|

We give CEOs and founders clarity, vision, greater influence and larger bottomline with our process of branding, rebranding, brand-refreshing. More than higher profits, you brand creates success, culture and legacy. It is the North Star for motivating employees and inspiring customers-turned-into-followers.

What Type of CEO Are You – a “Grinder” or a Power Brand?

By |2020-07-21T22:07:55+00:00July 25th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, Marketing, marketing strategies, Uncategorized|

The top 5% of star companies focus on building their power brands to turn sales transactions into loyal relationships, buyers into followers, while the 95% businesses just survive by focusing on just the bottom line, nose on the grindstone.

Power of Visuals

By |2020-07-21T22:07:55+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

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