Crises like the Pandemic causes executives not only to both pivot strategies, products and business models due to changes in customers, products and services, but also rebrand or refresh brand messages firmly based on its brand's DNA, vision and unique value propositions.
American democracy's foundation is built on principles, belief and vision of the founding fathers. Principles are the cornerstones for sustaining structural health in building a brand, a business, and an individual life.
How to participate and contribute to healthy online community life during the Coronavirus crisis, as social distancing, shelter in place and quarantine make the public rely on tele-medicine, tele-schooling, tele-business-dealing, online meetings, online dating, etc. The internet is now holding up our community relationship, society, schools and economy in this new normal of doing everything from home: working, shopping, getting news, socializing and community support. We need to be mindful of the benefits, harms and limitations of tele-community and virtual life.
In crisis when people are in fear, anxiety and even panic, your calmness will be comforting and uplifting to your loved ones, your family, friends and your community. Your GENUINE optimism and hopefulness will have ripple effects to all. Be the safe harbor for all those around you in a stormy sea. Inner peace anchors you and gives you a sense of control. A sound mind is the foundation for productivity.
Tell a brand's story and deliver brand messages to a target audience in less than one and half minute demands deep understanding of humanity's most important values and the mastery of verbal and visual art that moves hearts and inspires spirits. TV commercial ads at Super Bowl are rated for storytelling visual and verbal power among top brands, - the winner is Google. Under Armour comes second.
Rebranding a corporate logo will not enhance a brand's reputation and stature or inspire trust without completely rebranding FACEBOOK’s troublesome brand essence, core values and DNA to show what FACEBOOK stands for.
We give CEOs and founders clarity, vision, greater influence and larger bottomline with our process of branding, rebranding, brand-refreshing. More than higher profits, you brand creates success, culture and legacy. It is the North Star for motivating employees and inspiring customers-turned-into-followers.
The top 5% of star companies focus on building their power brands to turn sales transactions into loyal relationships, buyers into followers, while the 95% businesses just survive by focusing on just the bottom line, nose on the grindstone.
How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?
From branding point of view, there is no better way of defining a brand’s unique value propositions (“UVPs”) than by studying its peers or “competitors”. How else do you differentiate yourself in the marketplace? It is by a theory of relativity and the myth of one’s innate originality. A brand needs to have a limitless mindset rather than a limiting one to embrace and leverage competition and turning competitors into peers. Synergy created by mutually supplementing strengths and weaknesses with collaboration among competitors creates better UVPs and a diverse ecosystem.
