Corporation

0307, 2021

The Golden Age for Deep Branding and Impactful Digital Marketing

By Joanne Z. Tan | Jul 3rd, 2021 | Brand, Brand building, brand development, Brand DNA, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, Digital marketing, Loyalty, Marketing, marketing strategies, Media, Personal branding, Photos & Graphics, SEO, Story telling, Verbal content, Video, Vision, Website, | 1 Comments

Internet democratizes brand power This day in age, a "solopreneur", a family owned business, a mid-sized company and a multinational corporation all ...

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1505, 2021

Crypto, Elon Musk, Tim Draper – My 60 Tough Questions about Bitcoin, Ether, Inflation, Taxes, …

By Joanne Z. Tan | May 15th, 2021 | Blockchain, Corporation, Crypto, Digital information, Interview, Leaderhship, News stories, Politics & Government, Technology, Trust building, TV Personality, | 0 Comments

I will be interviewing Tim Draper on my next podcast series “Interviews of the Notables and Influencers”. Tim Draper is a billionaire and Silico...

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0702, 2021

Top three Super Bowl TV Commercials in 2021

By Joanne Z. Tan | Feb 7th, 2021 | Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video, | 0 Comments

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the stor...

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0408, 2020

4 Ways for a Brand to Survive and Thrive During Covid-19

By Joanne Z. Tan | Aug 4th, 2020 | Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website, | 0 Comments

 COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA and vision by the founder and CEO. Covi...

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0402, 2020

Analysis of the Four Best Super Bowl Ads

By Joanne Z. Tan | Feb 4th, 2020 | Ads & TV Commercials, AI, Brand strategies, content creation, Corporation, Culture, Experience, marketing strategies, Verbal content, Video, | 0 Comments

For other Super Bowl content: Blog: Top three Super Bowl TV Commercials in 2021, Top 3 2021 Video, Top 3 202 Video How do you amplify your brand...

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0511, 2019

Facebook’s Rebranding – What, Why, and Then What?

By Joanne Z. Tan | Nov 5th, 2019 | Brand, Brand Persona, Brand strategies, Branding, Corporation, Culture, marketing strategies, Rebranding, Social Media, user experience, | 0 Comments

A new logo to claim corporate parent's role I got a LinkedIn message from a Washington Post journalist:"Hi Joanne, I'm writing a story about Facebo...

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0411, 2019

What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By Joanne Z. Tan | Nov 4th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience, | 0 Comments

It is not an oxymoron: A brand can both stand for something and think out of the box at the same time. This combination actually creates a powerful ...

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2507, 2019

What Type of CEO Are You – a “Grinder” or a Power Brand?

By Joanne Z. Tan | Jul 25th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, Marketing, marketing strategies, Uncategorized, | 0 Comments

Are you leading a business?  If you are a CEO, founder, owner or manager for a company, organization, corporation, family office, or nonprofit, ask y...

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1007, 2019

Video? Verbal? Or Both?

By Joanne Z. Tan | Jul 10th, 2019 | Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs, | 0 Comments

Do you prefer reading an article, or watching its video version? How many people prefer watching a video to reading a blog post? I tested it o...

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2906, 2019

Power of Visuals

By Joanne Z. Tan | Jun 29th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website, | 0 Comments

https://youtu.be/VljG9MB_q3Q How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes t...

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