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4 Ways for a Brand to Survive and Thrive During Covid-19

By |2020-10-10T23:26:37+00:00August 4th, 2020|Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website|

COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.

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Analysis of the Four Best Super Bowl Ads

By |2020-07-21T22:07:55+00:00February 4th, 2020|Ads & TV Commercials, AI, Brand strategies, content creation, Corporation, Culture, Experience, marketing strategies, Verbal content, Video|

Tell a brand's story and deliver brand messages to a target audience in less than one and half minute demands deep understanding of humanity's most important values and the mastery of verbal and visual art that moves hearts and inspires spirits. TV commercial ads at Super Bowl are rated for storytelling visual and verbal power among top brands, - the winner is Google. Under Armour comes second.

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Facebook’s Rebranding – What, Why, and Then What?

By |2020-07-21T22:07:55+00:00November 5th, 2019|Brand, Brand Persona, Brand strategies, Branding, Corporation, Culture, marketing strategies, Rebranding, Social Media, user experience|

Rebranding a corporate logo will not enhance a brand's reputation and stature or inspire trust without completely rebranding FACEBOOK’s troublesome brand essence, core values and DNA to show what FACEBOOK stands for.

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What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By |2020-07-21T22:07:55+00:00November 4th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience|

We give CEOs and founders clarity, vision, greater influence and larger bottomline with our process of branding, rebranding, brand-refreshing. More than higher profits, you brand creates success, culture and legacy. It is the North Star for motivating employees and inspiring customers-turned-into-followers.

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What Type of CEO Are You – a “Grinder” or a Power Brand?

By |2020-07-21T22:07:55+00:00July 25th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, Marketing, marketing strategies, Uncategorized|

The top 5% of star companies focus on building their power brands to turn sales transactions into loyal relationships, buyers into followers, while the 95% businesses just survive by focusing on just the bottom line, nose on the grindstone.

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Video? Verbal? Or Both?

By |2020-07-21T22:07:55+00:00July 10th, 2019|Brand, Brand Messaging, Brand strategies, Branding, Corporation, customer experience, Marketing, marketing strategies, Photos & Graphics, Verbal content, Video, Website, Websites & B/Vlogs|

Turning a video into a brand's "classics", to anchor a brand's website and social media marketing will multiply the impact of verbal messaging. Videos are the preferred media format for Gen-Z and Millennials, and increasingly getting popular among seasoned professionals of all ages. It is important to make videos short, powerful and effective for the right target audience based on strategically designed verbal content.

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Power of Visuals

By |2020-07-21T22:07:55+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

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Competition Can Be a Brand’s Best Friend, Differentiator and Collaborator

By |2020-07-21T22:07:55+00:00June 22nd, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Video, Website|

From branding point of view, there is no better way of defining a brand’s unique value propositions (“UVPs”) than by studying its peers or “competitors”. How else do you differentiate yourself in the marketplace? It is by a theory of relativity and the myth of one’s innate originality. A brand needs to have a limitless mindset rather than a limiting one to embrace and leverage competition and turning competitors into peers. Synergy created by mutually supplementing strengths and weaknesses with collaboration among competitors creates better UVPs and a diverse ecosystem.

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Survival of the Fittest Brand

By |2020-07-21T22:07:56+00:00March 10th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Consumer experience, content creation, Corporation, marketing strategies, ROI, Technology, Website|

A brand lives and breathes. A brand’s survival depends on how it adapts to its natural environment. When the market environment changes, the brand, even though it has been around for more than 100 years, must rapidly adapt, or die. To thrive, rather than just survive, we need to regularly evaluate a brand and the marketing approach for the brand - in relationship to the competitive environment in which it exists and then come up with potent and fresh marketing tactics and brand narratives to promote each brand’s unique value propositions and persona.

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What Makes a Brand? What Is It For? – Beyond Nike’s Double Digits Profit Gain After Kaepernick Ad

By |2020-07-21T22:07:56+00:00January 12th, 2019|Brand, brand development, Brand Messaging, Brand strategies, Branding, Consumer experience, content creation, Corporation, Culture, Experience, Loyalty, Marketing, marketing strategies, TV Personality, user experience, Verbal content, Video|

Nike's ad sparked an intense controversy. A short summary of the controversy last fall: Nike featured Kaepernick in its 30th anniversary of  "Just Do It" campaign, and created a national debate, for or against Kaepernick’s decision to kneel during the National Anthem that he intended as protesting police brutality against blacks, while others interpreted his [...]

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