CEO

2407, 2021

5 Ways to Build a Unicorn, More Than Just a Business – A Podcast Masterclass on “Entrepreneurs on Fire” by Joanne Z. Tan

By Joanne Z. Tan | Jul 24th, 2021 | authenticity, Brand, Brand building, brand development, Brand DNA, Brand Messaging, Brand strategies, Branding, CEO, Culture, entrepreneurship, Interview, Leadership, Podcast, Technology, Vision, | 0 Comments

The following is an edited transcript for “5 Ways to build a unicorn, more than just a business”, dubbed as a masterclass on “Entrepreneurs on F...

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1007, 2021

A Unicorn Builds a Brand, Not Just a Book of Business – a Masterclass by Joanne Z. Tan on Entrepreneurs on Fire

By Joanne Z. Tan | Jul 10th, 2021 | Brand building, brand development, Brand DNA, Brand strategies, Branding, CEO, Culture, Interview, Leaderhship, marketing strategies, Personal branding, Podcast, Rebranding, Story telling, Trust building, Uncategorized, | 0 Comments

The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc....

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0307, 2021

The Golden Age for Deep Branding and Impactful Digital Marketing

By Joanne Z. Tan | Jul 3rd, 2021 | Brand, Brand building, brand development, Brand DNA, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, Digital marketing, Loyalty, Marketing, marketing strategies, Media, Personal branding, Photos & Graphics, SEO, Story telling, Verbal content, Video, Vision, Website, | 1 Comments

Internet democratizes brand power This day in age, a "solopreneur", a family owned business, a mid-sized company and a multinational corporation all ...

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1504, 2021

Interview of the Notables and Influencers – Julie Castro Abrams on Diversity and Women, by Joanne Tan, CEO and Brand Strategist, 10 Plus Brand, Inc.

By Joanne Z. Tan | Apr 15th, 2021 | Brand, Brand building, Brand Persona, CEO, Culture, Interview, Leadership, Podcast, | 1 Comments

The tide raises ALL boats.  Diversity is the tidal wave. Diversity increases the whole pie for everyone, and everyone stands to benefit. "...a lot o...

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0408, 2020

4 Ways for a Brand to Survive and Thrive During Covid-19

By Joanne Z. Tan | Aug 4th, 2020 | Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website, | 0 Comments

 COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA and vision by the founder and CEO. Covi...

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0411, 2019

What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By Joanne Z. Tan | Nov 4th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience, | 0 Comments

It is not an oxymoron: A brand can both stand for something and think out of the box at the same time. This combination actually creates a powerful ...

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2507, 2019

What Type of CEO Are You – a “Grinder” or a Power Brand?

By Joanne Z. Tan | Jul 25th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, Marketing, marketing strategies, Uncategorized, | 0 Comments

Are you leading a business?  If you are a CEO, founder, owner or manager for a company, organization, corporation, family office, or nonprofit, ask y...

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2906, 2019

Power of Visuals

By Joanne Z. Tan | Jun 29th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website, | 0 Comments

https://youtu.be/VljG9MB_q3Q How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes t...

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1003, 2019

Survival of the Fittest Brand

By Joanne Z. Tan | Mar 10th, 2019 | Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Consumer experience, content creation, Corporation, marketing strategies, ROI, Technology, Website, | 0 Comments

The following is based on a true story. Pseudonyms are used for protecting our client’s identity. 2017: Rebranding an old brand About two year...

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