Customer experience: A brand needs a heart and a soul, to move hearts and souls

By |2018-09-05T23:48:51+00:00September 5th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Consumer experience, content creation, Corporation, customer experience, Experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, user experience, Verbal content|

Giving customers a brand-experience “Buy experience, not things” is characterized as the new consumer trait for millenials and an increasing amount of people from other generations. Marketing and more importantly, BRAND-marketing is now more about your company’s identity (reputation, quality, trustworthiness, why you exist and more) and this identity can be delivered by giving buyers [...]

John McCain – An Exemplar for Standing for Something

By |2018-09-05T23:47:00+00:00August 26th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Branding, content creation, Culture, Loyalty|

John McCain, A true American hero who has served his country for 60 years above himself and everything else, is resting in eternal peace today, August 25, 2018. The power of his own authentic brand transcended his affiliation with the Republican political party long before his passing. His own legacy, entirely based on the content [...]

The art of questioning: how to engage an audience in creating and presenting content for digital marketing

By |2018-08-19T21:48:04+00:00August 19th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, content creation, Experience, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|

On digital marketing platforms such as websites and social media, content is mainly words and visuals like videos and photos. A video can be a potentially powerful tool for connecting to a target audience and multiply SEO rankings as much as 53 times, but if it is not done right, it can demote instead of [...]

The Golden Age for Deep Branding and Impactful Digital Marketing

By |2018-08-12T19:53:34+00:00August 12th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|

Internet democratizes brand power This day in age, a solopreneur, a family owned business, a mid-sized company and a multinational corporation all have the same digital platforms available for spreading their words, thanks to the internet. Technology and social media enable us all with equal access for both publizing and accessing information. The internet has [...]

Anthony Bourdain, Brand Loyalty, Viewer Experience

By |2018-06-10T21:31:45+00:00June 10th, 2018|brand development, Brand Messaging, Brand Persona, Branding Videos, content creation, Culture, Experience, Loyalty, Marketing, TV Personality, Uncategorized, Video, VR|

When I heard the news about the suicide of famous TV personality Anthony Bourdain, whose “Parts Unknown” has zoomed in many parts of the World for us, what immediately came to my mind was his unique voice and smile, body language, the way he talked, the way he walked, his poetic narratives, political sarcasm, curiosity, [...]

Website, Brand, Revenue

By |2018-02-23T21:26:07+00:00February 23rd, 2018|brand development, Brand Messaging, Branding Videos, content creation, Culture, Loyalty, Photos & Graphics, ROI, SEO, Uncategorized, Verbal content, Video, Website, Websites & B/Vlogs|

A Website is Where A Brand Succeeds Or Fails I love watching Sean White performing his amazing jumps, twists and turns at the halfpipe and winning his 3rd Winter Olympic Gold Medal. Imagine the halfpipe as a company's website. In the age of the internet, a company’s website is where its brand resides. A website [...]

Use Video During Speeches for Public Speakers

By |2018-01-15T18:48:55+00:00January 15th, 2018|Brand Messaging, Branding Videos, Uncategorized, Verbal content, Video|

Feeling both honored & humbled that I was endorsed & promoted by National Speakers Association, and by its President Brian Walter, in his dynamic and comprehensive presentation, punctuated with humor yesterday at NSA-NC: "A Bazillion Extreme Ways to Use Video DURING your speeches." The NSA blog showcased one of the branding videos I produced & [...]

Brand with Words & Visuals – a Multi-disciplinary Process

By |2017-07-23T17:17:25+00:00July 23rd, 2017|Brand Messaging, Branding Videos, Photos & Graphics, Websites & B/Vlogs|

“A brand is the heart, soul, mind and body of a business.”  “It starts with the DNA blueprint of a brand’s core values and belief. Brand-power does not exclusively belong to a power-brand like Apple. ALL businesses can hone their own unique, authentic and powerful brands.  It takes vision, belief, and expertise from those who [...]

How We Do Content Marketing

By |2017-05-17T04:18:09+00:00May 17th, 2017|Brand Messaging|

Content: The most important 80%: Content, BRANDING content, is the foundation for a successful marketing campaign. Content is 90% of SEO. Content is also the strategy: Who is the target audience, what moves them, how does a brand’s value match their needs, and why they should buy from you. The bottom line is: What does [...]