Brand strategies

2607, 2021

“30 Seconds of Anything” – What does it take to win Gold?

By Joanne Z. Tan | Jul 26th, 2021 | 30 Seconds of Anything, Brand, Brand building, Brand DNA, Brand strategies, Branding, | 0 Comments

After YEARS of training, Olympians get one chance to win under tremendous pressure. It takes physical strength, mental toughness, psychological power,...

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2407, 2021

5 Ways to Build a Unicorn, More Than Just a Business – A Podcast Masterclass on “Entrepreneurs on Fire” by Joanne Z. Tan

By Joanne Z. Tan | Jul 24th, 2021 | authenticity, Brand, Brand building, brand development, Brand DNA, Brand Messaging, Brand strategies, Branding, CEO, Culture, entrepreneurship, Interview, Leadership, Podcast, Technology, Vision, | 0 Comments

The following is an edited transcript for “5 Ways to build a unicorn, more than just a business”, dubbed as a masterclass on “Entrepreneurs on F...

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1007, 2021

A Unicorn Builds a Brand, Not Just a Book of Business – a Masterclass by Joanne Z. Tan on Entrepreneurs on Fire

By Joanne Z. Tan | Jul 10th, 2021 | Brand building, brand development, Brand DNA, Brand strategies, Branding, CEO, Culture, Interview, Leaderhship, marketing strategies, Personal branding, Podcast, Rebranding, Story telling, Trust building, Uncategorized, | 0 Comments

The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc....

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0307, 2021

The Golden Age for Deep Branding and Impactful Digital Marketing

By Joanne Z. Tan | Jul 3rd, 2021 | Brand, Brand building, brand development, Brand DNA, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, Digital marketing, Loyalty, Marketing, marketing strategies, Media, Personal branding, Photos & Graphics, SEO, Story telling, Verbal content, Video, Vision, Website, | 1 Comments

Internet democratizes brand power This day in age, a "solopreneur", a family owned business, a mid-sized company and a multinational corporation all ...

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1606, 2021

What the World’s Best Brands Have In Common?

By Joanne Z. Tan | Jun 16th, 2021 | Brand, Brand building, brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, Branding, Content marketing, customer experience, logo, Loyalty, marketing strategies, Uncategorized, | 0 Comments

Best brands like Anthony Bourdain's "Parts Unknown", Nike, Apple, Tesla are all vision-driven, said Joanne Z. Tan, CEO of 10 Plus Brand Inc. Now, let...

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2904, 2021

Leverage the Universe – the extreme micro of brand building _ (pt 2)

By Joanne Z. Tan | Apr 29th, 2021 | AI, Artificial intelligence, Brand, Brand building, brand development, Brand DNA, Brand experience, Brand Messaging, Brand Persona, brand refresh, Brand strategies, Branding, content creation, Culture, logo, M&A, Rebranding, Story telling, Vision, | 0 Comments

We last talked about the ultimate macro of branding, by leveraging the Big Bang, to expand yourself rather than shrinking like a black hole. Look dee...

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0702, 2021

Top three Super Bowl TV Commercials in 2021

By Joanne Z. Tan | Feb 7th, 2021 | Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video, | 0 Comments

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the stor...

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3112, 2020

How is Influencer Marketing Related to Brand Building for B2B Companies?

By Joanne Z. Tan | Dec 31st, 2020 | brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, content creation, Content marketing, Digital marketing, Influencer, Influencer marketing, Interview, LinkedIn, Marketing, marketing strategies, Micro influencer, Podcast, Relationship, Social Media, Story telling, Video, Website, | 0 Comments

Influencer marketing tops digital marketing in COVID and after, per experts in both social media marketing and brand building for businesses. GOODBYE...

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1510, 2020

Connect to Your Target Audience with LinkedIn Profile Makeover, Brand Building, and Digital Marketing

By Joanne Z. Tan | Oct 15th, 2020 | AI, Artificial intelligence, brand development, Brand Messaging, Brand strategies, Content marketing, Digital marketing, LinkedIn, Marketing, marketing strategies, Rebranding, Website, | 0 Comments

Online brand-building with LinkedIn profile optimization and website content marketing with AI is key to sustained profitability and growth. COVID-19...

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