How is Influencer Marketing Related to Brand Building for B2B Companies?

By |2021-01-05T05:14:36+00:00December 31st, 2020|brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, content creation, Content marketing, Digital marketing, Influencer, Influencer marketing, Interview, LinkedIn, Marketing, marketing strategies, Micro influencer, Podcast, Relationship, Social Media, Story telling, Video, Website|

Influencer marketing tops digital marketing in COVID and after, per experts in both social media marketing and brand building for businesses.

How to connect online to get more clients, sales & opportunities

By |2020-08-27T05:19:28+00:00August 27th, 2020|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, LinkedIn, Marketing, marketing strategies, Social Media, Story telling, Uncategorized, Website|

How to connect online to get more clients, sales, and opportunities? Especially during and after COVID-19? - I am honored to present about brand-building, targeted messaging, and much more September 14, 12 noon, thanks to "How Women Lead." Please sign up - EVERYONE is welcome! Click this to register:  https://bit.ly/3j5C2jG  

4 Ways for a Brand to Survive and Thrive During Covid-19

By |2020-10-10T23:26:37+00:00August 4th, 2020|Brand, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Crisis management, Culture, customer experience, LinkedIn, Marketing, Rebranding, Website|

COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.

Let your LinkedIn Profile Open More Doors For You

By |2020-07-21T22:07:54+00:00July 4th, 2020|Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, LinkedIn, Marketing, marketing strategies, SEO, Social Media, Story telling, Uncategorized, Verbal content|

10PlusProfile.com is launched to help professionals and businesses get more leads, customers, job opportunities with better profiles and SEO optimized content for a personal or business brand on LinkedIn.

Six Tips for Your LinkedIn Headshots

By |2021-01-04T01:26:11+00:00January 10th, 2020|Brand, Brand Persona, Brand strategies, Branding, Photos & Graphics, Social Media|

Six tips for your LinkedIn headshot include (1) Up close and personal (or not), (2) Younger is not better, (3) Eye contact (or not), (4) Smiling (or not), (5) It takes more than professional photography to have a BRAND image, and (6) Brand strategies and persona, enhanced with artistry. The signature brand image of a LinkedIn portrait is best accomplished by individualized application of these tips by a branding expert who is also a professional photographic artist.

Facebook’s Rebranding – What, Why, and Then What?

By |2020-07-21T22:07:55+00:00November 5th, 2019|Brand, Brand Persona, Brand strategies, Branding, Corporation, Culture, marketing strategies, Rebranding, Social Media, user experience|

Rebranding a corporate logo will not enhance a brand's reputation and stature or inspire trust without completely rebranding FACEBOOK’s troublesome brand essence, core values and DNA to show what FACEBOOK stands for.

What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By |2020-07-21T22:07:55+00:00November 4th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience|

We give CEOs and founders clarity, vision, greater influence and larger bottomline with our process of branding, rebranding, brand-refreshing. More than higher profits, you brand creates success, culture and legacy. It is the North Star for motivating employees and inspiring customers-turned-into-followers.

What Type of CEO Are You – a “Grinder” or a Power Brand?

By |2020-07-21T22:07:55+00:00July 25th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, Marketing, marketing strategies, Uncategorized|

The top 5% of star companies focus on building their power brands to turn sales transactions into loyal relationships, buyers into followers, while the 95% businesses just survive by focusing on just the bottom line, nose on the grindstone.

Power of Visuals

By |2020-07-21T22:07:55+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

Competition Can Be a Brand’s Best Friend, Differentiator and Collaborator

By |2020-07-21T22:07:55+00:00June 22nd, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Video, Website|

From branding point of view, there is no better way of defining a brand’s unique value propositions (“UVPs”) than by studying its peers or “competitors”. How else do you differentiate yourself in the marketplace? It is by a theory of relativity and the myth of one’s innate originality. A brand needs to have a limitless mindset rather than a limiting one to embrace and leverage competition and turning competitors into peers. Synergy created by mutually supplementing strengths and weaknesses with collaboration among competitors creates better UVPs and a diverse ecosystem.

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