How is Influencer Marketing Related to Brand Building for B2B Companies?
Influencer marketing tops digital marketing in COVID and after, per experts in both social media marketing and brand building for businesses.
Influencer marketing tops digital marketing in COVID and after, per experts in both social media marketing and brand building for businesses.
How to connect online to get more clients, sales, and opportunities? Especially during and after COVID-19? - I am honored to present about brand-building, targeted messaging, and much more September 14, 12 noon, thanks to "How Women Lead." Please sign up - EVERYONE is welcome! Click this to register: https://bit.ly/3j5C2jG
COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.
10PlusProfile.com is launched to help professionals and businesses get more leads, customers, job opportunities with better profiles and SEO optimized content for a personal or business brand on LinkedIn.
Six tips for your LinkedIn headshot include (1) Up close and personal (or not), (2) Younger is not better, (3) Eye contact (or not), (4) Smiling (or not), (5) It takes more than professional photography to have a BRAND image, and (6) Brand strategies and persona, enhanced with artistry. The signature brand image of a LinkedIn portrait is best accomplished by individualized application of these tips by a branding expert who is also a professional photographic artist.
Rebranding a corporate logo will not enhance a brand's reputation and stature or inspire trust without completely rebranding FACEBOOK’s troublesome brand essence, core values and DNA to show what FACEBOOK stands for.
We give CEOs and founders clarity, vision, greater influence and larger bottomline with our process of branding, rebranding, brand-refreshing. More than higher profits, you brand creates success, culture and legacy. It is the North Star for motivating employees and inspiring customers-turned-into-followers.
The top 5% of star companies focus on building their power brands to turn sales transactions into loyal relationships, buyers into followers, while the 95% businesses just survive by focusing on just the bottom line, nose on the grindstone.
How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?
From branding point of view, there is no better way of defining a brand’s unique value propositions (“UVPs”) than by studying its peers or “competitors”. How else do you differentiate yourself in the marketplace? It is by a theory of relativity and the myth of one’s innate originality. A brand needs to have a limitless mindset rather than a limiting one to embrace and leverage competition and turning competitors into peers. Synergy created by mutually supplementing strengths and weaknesses with collaboration among competitors creates better UVPs and a diverse ecosystem.