Connect to Your Target Audience with LinkedIn Profile Makeover, Brand Building, and Digital Marketing

By |2020-10-17T03:44:55+00:00October 15th, 2020|AI, Artificial intelligence, brand development, Brand Messaging, Brand strategies, Content marketing, Digital marketing, LinkedIn, Marketing, marketing strategies, Rebranding, Website|

Online brand-building with LinkedIn profile optimization and website content marketing can lead to sustained profitability and growth.

Talks on Digital Brand Development on LinkedIn and Websites

By |2020-10-09T23:59:39+00:00September 12th, 2020|Brand, brand development, Brand Messaging, Brand strategies, Branding, content creation, LinkedIn, marketing strategies, Rebranding, SEO, Social Media, Story telling, user experience, Website|

How to connect online with LinkedIn and websites to get more leads, customers, connections and opportunities - a talk by featured speaker Joanne Tan, CEO and Brand Strategist, 10 Plus Brand.

How to connect online to get more clients, sales & opportunities

By |2020-08-27T05:19:28+00:00August 27th, 2020|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, LinkedIn, Marketing, marketing strategies, Social Media, Story telling, Uncategorized, Website|

How to connect online to get more clients, sales, and opportunities? Especially during and after COVID-19? - I am honored to present about brand-building, targeted messaging, and much more September 14, 12 noon, thanks to "How Women Lead." Please sign up - EVERYONE is welcome! Click this to register:  https://bit.ly/3j5C2jG  

Principles of a Unique Brand – America

By |2020-07-21T22:07:54+00:00July 3rd, 2020|Brand, brand development, Brand strategies, Branding, Culture, Loyalty|

American democracy's foundation is built on principles, belief and vision of the founding fathers. Principles are the cornerstones for sustaining structural health in building a brand, a business, and an individual life.

What Does It Take To Have A Power Brand? – Stand for Something and Think Out of the Box

By |2020-07-21T22:07:55+00:00November 4th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, marketing strategies, user experience|

We give CEOs and founders clarity, vision, greater influence and larger bottomline with our process of branding, rebranding, brand-refreshing. More than higher profits, you brand creates success, culture and legacy. It is the North Star for motivating employees and inspiring customers-turned-into-followers.

What Type of CEO Are You – a “Grinder” or a Power Brand?

By |2020-07-21T22:07:55+00:00July 25th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, Loyalty, Marketing, marketing strategies, Uncategorized|

The top 5% of star companies focus on building their power brands to turn sales transactions into loyal relationships, buyers into followers, while the 95% businesses just survive by focusing on just the bottom line, nose on the grindstone.

Power of Visuals

By |2020-07-21T22:07:55+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

Competition Can Be a Brand’s Best Friend, Differentiator and Collaborator

By |2020-07-21T22:07:55+00:00June 22nd, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Video, Website|

From branding point of view, there is no better way of defining a brand’s unique value propositions (“UVPs”) than by studying its peers or “competitors”. How else do you differentiate yourself in the marketplace? It is by a theory of relativity and the myth of one’s innate originality. A brand needs to have a limitless mindset rather than a limiting one to embrace and leverage competition and turning competitors into peers. Synergy created by mutually supplementing strengths and weaknesses with collaboration among competitors creates better UVPs and a diverse ecosystem.

Survival of the Fittest Brand

By |2020-07-21T22:07:56+00:00March 10th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Consumer experience, content creation, Corporation, marketing strategies, ROI, Technology, Website|

A brand lives and breathes. A brand’s survival depends on how it adapts to its natural environment. When the market environment changes, the brand, even though it has been around for more than 100 years, must rapidly adapt, or die. To thrive, rather than just survive, we need to regularly evaluate a brand and the marketing approach for the brand - in relationship to the competitive environment in which it exists and then come up with potent and fresh marketing tactics and brand narratives to promote each brand’s unique value propositions and persona.

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