Top three Super Bowl TV Commercials in 2021

By |2021-02-08T00:54:43+00:00February 7th, 2021|Ads & TV Commercials, Brand, Brand experience, Brand Messaging, Brand strategies, Branding, Branding Videos, Consumer experience, Content marketing, Corporation, Culture, customer experience, Digital marketing, Experience, Influencer marketing, Marketing, marketing strategies, ROI, Story telling, TV Personality, user experience, Verbal content, Video|

Criteria:  Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards? Every year’s Super Bowl Ads fit the Pareto's 80/20 Law: 80% are trying too hard to be funny, over dramatic, missing the point, far fetched, too busy, having too much explosive actions [...]

Analysis of the Four Best Super Bowl Ads

By |2021-02-10T04:28:59+00:00February 4th, 2020|Ads & TV Commercials, AI, Brand strategies, content creation, Corporation, Culture, Experience, marketing strategies, Verbal content, Video|

Tell a brand's story and deliver brand messages to a target audience in less than one and half minute demands deep understanding of humanity's most important values and the mastery of verbal and visual art that moves hearts and inspires spirits. TV commercial ads at Super Bowl are rated for storytelling visual and verbal power among top brands, - the winner is Google. Under Armour comes second.

What NASA Can Learn from Nike in Messaging a Corporate Vision

By |2021-02-14T00:50:17+00:00August 5th, 2018|Ads & TV Commercials, Brand, brand development, Brand experience, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, content creation, Corporation, Culture, customer experience, Digital marketing, Loyalty, Marketing, marketing strategies|

An organization needs to motivate and inspire both internally their employees and management, and externally their customers, by messaging its core purpose with impact and speed. In this age of information overload - often of inferior quality, while our attention span is shortened from 12 seconds in 2000 to 8 seconds in 2017, to make [...]

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