Survival of the Fittest Brand

By |2019-03-10T23:47:39+00:00March 10th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Consumer experience, content creation, Corporation, marketing strategies, ROI, Technology, Website|

The following is based on a true story. Pseudonyms are used for protecting our client’s identity. 2017: Rebranding an old brand About two years ago in 2017 one of the principals of a family owned commercial insurance agency with more than 100 years of history came to me for the whole 9-yards of rebranding. We [...]