/Brand Messaging

Use Video During Speeches for Public Speakers

By | 2018-01-15T18:48:55+00:00 January 15th, 2018|Brand Messaging, Branding Videos, Uncategorized, Verbal content, Video|

Feeling both honored & humbled that I was endorsed & promoted by National Speakers Association, and by its President Brian Walter, in his dynamic and comprehensive presentation, punctuated with humor yesterday at NSA-NC: "A Bazillion Extreme Ways to Use Video DURING your speeches." The NSA blog showcased one of the branding videos I produced & [...]

Brand with Words & Visuals – a Multi-disciplinary Process

By | 2017-07-23T17:17:25+00:00 July 23rd, 2017|Brand Messaging, Branding Videos, Photos & Graphics, Websites & B/Vlogs|

“A brand is the heart, soul, mind and body of a business.”  “It starts with the DNA blueprint of a brand’s core values and belief. Brand-power does not exclusively belong to a power-brand like Apple. ALL businesses can hone their own unique, authentic and powerful brands.  It takes vision, belief, and expertise from those who [...]

How We Do Content Marketing

By | 2017-05-17T04:18:09+00:00 May 17th, 2017|Brand Messaging|

Content: The most important 80%: Content, BRANDING content, is the foundation for a successful marketing campaign. Content is 90% of SEO. Content is also the strategy: Who is the target audience, what moves them, how does a brand’s value match their needs, and why they should buy from you. The bottom line is: What does [...]

Know Thyself, and Know Those A Brand Serves

By | 2017-05-17T02:04:31+00:00 May 17th, 2017|Brand Messaging|

What does your brand stands for? The entire process of answering this question, is what I call “branding inside out.” How many of you can declare that you know yourself perfectly well?  How many of you can map out your own DNA? In the ancient Chinese book, “The Art of War”, Sunzi said: “Know yourself [...]

What’s in a Name? What’s in a Brand?

By | 2017-05-17T02:18:40+00:00 May 16th, 2017|Brand Messaging, Branding Videos, Photos & Graphics, Websites & B/Vlogs|

What comes to mind when a name such as “John F. Kennedy”, or “Apple” is mentioned? Certain qualities, unique characters, their visions, values, beliefs, their sound, look, … the entire package of inner substance and outer appeal imbued to a particular name, and a specific brand.   The word “brand” has been used to mean [...]

What makes your brand stronger?

By | 2017-05-16T22:06:32+00:00 February 21st, 2016|Brand Messaging|

Your brand is stronger, the more it is connected to your client’s needs. For example, this was one of my clients’ old logo for a custom embroidery business, a needle and a spool of thread. I asked my client: “What values does your business bring to people? In what ways does it make a better [...]

Are you “Rich”? Or Are You “Wealthy”?

By | 2017-05-16T22:05:43+00:00 February 8th, 2016|Brand Messaging|

I recently met a gentleman at an event. He first lamented the fact that he is one of the 99% of the working middle class, always juggling the daily chores of raising kids, pleasing bosses, paying bills, and advancing careers while not enjoying their work with any passion. He then said to me: “But I [...]

Why Do You Need a Promotional video?

By | 2017-12-21T19:37:25+00:00 November 18th, 2015|Brand Messaging, Branding Videos|

Do you want to put your best online marketing foot forward? How to show your unique strength to your targeted audience? Do you know that a visitor to your website retains 60% more about your business by watching a video versus reading text? Start with a 3-minute promotional video! BUT… It is one thing to [...]